The NRL Looks To The Future With Game-Changing Google Deal On The Cards

The NRL Looks To The Future With Game-Changing Google Deal On The Cards
SHARE
THIS



Not content with flying cars, odd-looking glasses, human immortality and generally owning the entire planet, rumours are circulating that Google is interested in taking on the rights to the NRL too.

Newspaper reports this morning suggest the NRL has contacted the technology behemoth about the possibility of streaming live games as the governing body makes a bold switch to digital and aims to capture a younger, digital-savvy audience.

However, what the rights deal would involve is still unclear and where that would leave existing broadcasters Channel Nine and Foxtel is also uncertain.

Monday’s announcement that Foxtel has bought into Channel Ten could also mean a new player emerges when the current rights agreements expire in 2017. It has been reported that when the rights come up for renewal they could be worth in excess of $A2 billion and the NRL may choose to split up different properties (Tests and State of Origin) among different (highest) bidders.

Any new agreement would also be privy to exiting anti-siphoning laws.

There was reports in the press over the past days that conversations between the NRL and Google had begun. It is believed that the NRL is particularly interested in working with Google as it knows its younger audience is now consuming games on smartphones and tablets and it certainly wants to beat arch-rival’s the AFL to the digital streaming punch. The NRL, the AFL and Football Australia are all spending monster dollars trying to attract the next generation of fans to its relevant sports.

It also leaves open the option that different competitions could morph out of the existing NRL to cater to different media organisations. In the past, expanded sevens tournaments, youth tournaments and competitions among the league-loving Polynesian nations have all been mooted. An expansion of the highly lucrative State of Origin series – featuring players outside of NSW and Queensland – could also prove a massive boost to NRL coffers.

The NRL is also looking to expand the game with additional teams. There has already been very strong interest for an NRL license from the NSW Central Coast, Western Brisbane, North Queensland and Perth. New Zealand is also said to be badgering hard for a second team across the Tasman – most likely to be based in league-loving Auckland – as a bulwark to the all-conquering All Blacks.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]