Swinburne University of Technology has announced a world-first strategic partnership with Adobe to expand its Digital Advertising Technology curriculum and address the digital skills gap.
As part of the partnership, Swinburne will roll out Adobe Marketing Cloud to spearhead Swinburne’s digital transformation, and will also broaden the breadth of its Digital Advertising Technology major and minor course curriculum to incorporate Adobe Marketing Cloud.
This includes training materials and accredited teaching practices, allowing uni students to immerse themselves in digital technology whilst directly addressing the digital skills gap.
The course, which was first piloted last year, has fast become a popular track for Swinburne, with 40 students undertaking the major in 2016.
Students enrolled in the major are trained to undertake study in areas including digital analytics, search marketing, social media marketing and video marketing.
Tony Katsabaris (above, right), Adobe’s senior director of public sector and education for the Asia-Pacific region, said: “At Adobe, we understand the importance that digital technologies can play in enhancing long-term employability or equipping students for participation in digital economy.
“A major of this calibre that promotes digital skills development is truly paramount. We look forward to working with Swinburne to redefine the digital curriculum that will benefit both students and employers.
“In parallel, we are delighted to partner with Swinburne to help create exceptional experiences for its customers and students across all touchpoints.”
Professor Scott Thompson-Whiteside (above, left), executive dean of Swinburne’s Faculty of Health Arts and Design, said the university is excited to pave the way in the teaching of digital technologies through its partnership with Adobe.
“We are committed to providing our students with a cutting-edge education and preparing them to take leading roles in an ever-evolving workforce,” he said.
“Working with Adobe will help us achieve these goals and give our students the digital skills and confidence to succeed.”