Swimming Australia and lululemon have announces that the Canadian technical athletic apparel brand is the first yoga and mindfulness partner of the Australian Dolphins Swim Team from Monday August 7.
The partnership comes at a time when holistic health, wellbeing, and mindfulness are fast becoming important conversations in households, workplaces, and notably, elite sport. This partnership will see lululemon provide the Australian Dolphins Swim Team and Swimming Australia staff with yoga and mindfulness resources in and outside of the pool.
Since its inception nearly 20 years ago, mindfulness practices like yoga and meditation remain at the core of what lululemon stands for, aside from its technical athletic apparel offering.
Yoga, meditation, and personal development workshops will be a cornerstone of lululemon’s partnership with Swimming Australia and how they bring their unique company culture to the organisation.
Swimming Australia executive manager high performance, Wayne Lomas, said the team’s emphasis on mindfulness continues to be a focus as they prepare for key international events.
“Mindfulness is an integral part of the modern athletes’ skill set. Here with the Dolphins we have a focus on encouraging our athlete to have a clear mind, feel calm, and have clarity in their training and competition environment,” Lomas said.
Swimming Australia general manager of sponsorship Miles Rose said both the swimmers and staff were excited to be joining forces with lululemon.
“The mood around the office and poolside has been really positive with the news of our partnership with lululemon,” Rose said.
“lululemon provides people with the tools and resources to help them unlock their best, and we’re looking forward to being able to provide our athletes with products and resources that assist them to achieve their goals.”
For Ben Jackson, director of brand and community at lululemon Australia/New Zealand, the partnership is a reflection of lululemon’s commitment to regionally authentic programs for the community.
“Our partnership with Swimming Australia stems from a great relationship developed out of shared values. Mindful performance in elite sport, as well as in everyday life, has and will continue to be an integral part of the lululemon DNA,” Jackson said.
Swimming Australia CEO Mark Anderson said the partnership would benefit not only the Dolphins Team but the wider organisation.
“Swimming Australia is delighted to be partnering with such an iconic global brand. lululemon will provide our athletes with tools to support them in their quest to attain their personal best,” Anderson said.
“But it’s not only our swimmers that will benefit from the new partnership; our staff will be involved in yoga and mindfulness activities as we look to build on our organisation being an enjoyable, healthy and performance orientated workplace.
“We are excited to announce this new partnership with lululemon that will provide benefits both in and out of the water.”