Surviving The Volatility Of Adland: Be A Super Suit

Surviving The Volatility Of Adland: Be A Super Suit
SHARE
THIS


What best describes you?

Following a recent conversation with a colleague and mentor (Director, of a national recruitment firm) about the challenges a good Account Managers faces when attaining new jobs and higher salaries, Emma Stone from Hulsbosch asked: “What makes you want to recruit them?”

My mentor commented that she was always on the look out for a ‘super suit’ with the confidence to highlight experienced based knowledge. Whatever the ‘twists and turns’ a career may have; it was the substantial collective of experiences that often made a candidate standout.

Simply being good is no longer enough and being great is what is truly required to now standout from the crowd.

For the ever-changing demands of the marketing and communications industry, having an alternative sector background can be a huge advantage to a successful career and a way to shape a unique personal brand in account services.

Glenn Llopis, a Forbes magazine contributor recently said: “To make your personal brand more valuable you must know what skill-sets, capabilities and aptitudes to invest in and which to not – throughout the course of your career”.

My early skills were mastered in the world of photography and included photo-shoots, negatives, transparencies, processing, drum scans, hand printing, split toning and spotting. The requirement for these skills went into the waste bin as quickly as my career would have if I didn’t evolve. Yet this experience has significantly contributed to the foundations of shaping my career.

Entering the print industry accelerated my production knowledge and I was able to leverage my existing ability to communicate with people on a one-to-one basis to ensure clients’ goals and outcomes were achieved to the highest quality, on budget and on time.

The advertising agency world then set a course for me joining the arena of account service. My varied experience bought substantial problem solving abilities and a vast knowledge base to resolve the most challenging of issues. These skills were valued by my clients and also elevated me within the team environment. It became quickly apparent I had sewn the seed for my emergence as a ‘super suit’.

I began to recognise that a varied career history wasn’t necessarily an unsteady attribute; it was the foundation of a distinctive personal brand.

Today I work at independent brand agency, Hulsbosch and manage the creation of ‘future fit’ identities and innovative branding solutions for clients, whether they are a leading Australian corporate brand or a worldwide consumer business investing in brand identity reinvention.

Having this pivotal hand in dealing with creative and corporate leaders is both enlightening and inspiring. They too, appreciate the importance of highly skilled account service professionals who can direct them on branding strategies, and can see the value it brings to effective business.

So when next faced with a career change, embrace the transformation, evolve your skills and open the possibilities to further work opportunities. Continue to promote your personal brand with top recruiters and employers who can see the benefits of bolstering teams with highly skilled and knowledgeable professionals from alternate creative industries.

 

Emma Stone is a  senior account director at strategic brand and design company, Hulsbosch.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]