Surviving The Volatility Of Adland: Be A Super Suit

Surviving The Volatility Of Adland: Be A Super Suit
SHARE
THIS



Following a recent conversation with a colleague and mentor (Director, of a national recruitment firm) about the challenges a good Account Managers faces when attaining new jobs and higher salaries, Emma Stone from Hulsbosch asked: “What makes you want to recruit them?”

My mentor commented that she was always on the look out for a ‘super suit’ with the confidence to highlight experienced based knowledge. Whatever the ‘twists and turns’ a career may have; it was the substantial collective of experiences that often made a candidate standout.

Simply being good is no longer enough and being great is what is truly required to now standout from the crowd.

For the ever-changing demands of the marketing and communications industry, having an alternative sector background can be a huge advantage to a successful career and a way to shape a unique personal brand in account services.

Glenn Llopis, a Forbes magazine contributor recently said: “To make your personal brand more valuable you must know what skill-sets, capabilities and aptitudes to invest in and which to not – throughout the course of your career”.

My early skills were mastered in the world of photography and included photo-shoots, negatives, transparencies, processing, drum scans, hand printing, split toning and spotting. The requirement for these skills went into the waste bin as quickly as my career would have if I didn’t evolve. Yet this experience has significantly contributed to the foundations of shaping my career.

Entering the print industry accelerated my production knowledge and I was able to leverage my existing ability to communicate with people on a one-to-one basis to ensure clients’ goals and outcomes were achieved to the highest quality, on budget and on time.

The advertising agency world then set a course for me joining the arena of account service. My varied experience bought substantial problem solving abilities and a vast knowledge base to resolve the most challenging of issues. These skills were valued by my clients and also elevated me within the team environment. It became quickly apparent I had sewn the seed for my emergence as a ‘super suit’.

I began to recognise that a varied career history wasn’t necessarily an unsteady attribute; it was the foundation of a distinctive personal brand.

Today I work at independent brand agency, Hulsbosch and manage the creation of ‘future fit’ identities and innovative branding solutions for clients, whether they are a leading Australian corporate brand or a worldwide consumer business investing in brand identity reinvention.

Having this pivotal hand in dealing with creative and corporate leaders is both enlightening and inspiring. They too, appreciate the importance of highly skilled account service professionals who can direct them on branding strategies, and can see the value it brings to effective business.

So when next faced with a career change, embrace the transformation, evolve your skills and open the possibilities to further work opportunities. Continue to promote your personal brand with top recruiters and employers who can see the benefits of bolstering teams with highly skilled and knowledgeable professionals from alternate creative industries.

 

Emma Stone is a  senior account director at strategic brand and design company, Hulsbosch.

Latest News

Coca-Cola South Pacific Unveils FIFA World Cup Campaign Via Ogilvy
  • Campaigns

Coca-Cola South Pacific Unveils FIFA World Cup Campaign Via Ogilvy

Coca-Cola South Pacific has announced details of its new 2018 FIFA World Cup campaign titled “Stock Up”. The campaign, by Ogilvy, encourages fans not to wait until the last minute to get a Coca-Cola for the perfect match. It will air during select group games, all Australian games and all knockout ties – including the FIFA World Cup Final […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever
  • Opinion

Do Not Disconnect… Why The Telephone Is Still As Relevant For Advertisers As Ever

In this guest post, CEO of Delacon, Michael Center (pictured below), argues in favour of something we don’t hear too much a bout these days – the good old fashioned telephone… It’s 142 years since Alexander Graham Bell made his first call on 10 March 1876 to his assistant Thomas Watson, where he uttered the […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.

QMS Introduces ‘The Lonsdale’ To Melbourne
  • Advertising
  • Media

QMS Introduces ‘The Lonsdale’ To Melbourne

Digital outdoor media company QMS Media has turned on a new premium landmark digital billboard situated in the heart of Melbourne’s CBD. Delivering a commanding presence at the major intersection of Lonsdale and Russell Streets, ‘The Lonsdale’ offers extended dwell times to both vehicle and pedestrian traffic, impacting more than 2.2 million contacts per month. […]

Portrait of a woman looking through out the blinds. Office worker looking through window blinds
  • Opinion

The Lurking Brand Threats Facing CMOs

Treading on gardening rakes and possible alien abduction notable omissions from this CMO threats piece.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Susannah George
  • Media

Women In Media Profile: Susannah George

B&T is delighted to profile Urbanlist supremo Susannah George who, we understand, is not related to George Brandis.

by B&T Magazine

B&T Magazine
Ikon Lands Avis Budget Group Account
  • Advertising
  • Marketing
  • Media

Ikon Lands Avis Budget Group Account

B&T chooses and recommends Avis and John Karandonis shoes. Hang on, that was the end of Sale Of The Century.

by B&T Magazine

B&T Magazine
Principals Appoints New Creative Director For Melbourne
  • Marketing

Principals Appoints New Creative Director For Melbourne

Branding design agency Principals has announced the appointment of Pip Ireland as its Melbourne creative director. Ireland, who has been freelancing with the agency for the past six months, has previously held roles at Designworks in New Zealand and Melbourne as well as Moon Communications in Sydney. Principals executive creative director Simon Wright said: “We’ve […]

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research
  • Media
  • Technology

Pureprofile Unveils Next-Level Audience Segmentation Offering With RDA Research

Global media and technology company Pureprofile has partnered with RDA Research to enable further audience segmentation across its audience profiles. RDA Research’s geoTribes is a unique classification system that rivals traditional geodemographic approaches by grouping consumers into fifteen ‘tribes’ based on their life stage and socio-economic status. Clients are then able to better understand consumer […]