The former Australian Association of National Advertisers (AANA) chief, Sunita Gloster, has joined PricewaterhouseCoopers’ CMO Advisory practice as a director.
Gloster quit her role at the AANA in May last year to join the embattled Ten Network as its chief commercial and strategy officer. However, after little more than a six-month stint, Gloster resigned from the role, the reasons remaining unclear.
Her new role at PwC will see Gloster joining the CMO Advisory practice full-time after 12 months of consulting to the group as part of its own advisory board.
PwC’s CMO Advisory Board has six key pillars including brand strategy, market insights, marketing strategy, marketing performance and analytics, marketing structure and operations and creative solutions.
Commenting of on Gloster’s recruitment, PwC’s managing partner for strategy and transformation, Sammy Kumar said: “Having Sunita join the team full time gives us the opportunity to bring an even deeper industry understanding to our engagements. Sunita’s experience and insight will help us further expand our offering to clients, while continuing to address the trust and transparency issues faced by the industry.”