Study: Forget The Ads, Aussies Can’t Pass Up A Cheap Chocolate Bar

Study: Forget The Ads, Aussies Can’t Pass Up A Cheap Chocolate Bar
SHARE
THIS



Do you often go to the supermarket for apples and organic kale but come out with four packs of Tim Tams and a dozen cans of Coke? Well, according to a new study you’re not alone.

And it’s not a case of will-power, rather it appears we can’t pass-up a discounted chocolate bar or soft drink.

Check out who won best customer satisfaction rating for Aussie supermarkets here.

The study, by healthy lifestyle site LiveLighter and called Shape of Australia, looked at the shopping intentions of 2000 Australians aged 25-49. It found that most people go to the shops with healthy intentions – two in three (65 per cent) of Australians usually pre-plan their meals, while half (51 per cent) often compare products to see which is healthier.

However, three in five (60 per cent) agreed they were likely to buy junk food or sugary drinks that were heavily promoted or discounted.

According to the study the most popular items for Aussies to buy when on sale were:

  • Confectionary and chocolate (67 per cent)
  • Potato chips and savoury biscuits (66 per cent)
  • Sugary drinks including soft drinks, cordial and energy drinks (65 per cent)

The survey also found that people who visited the supermarket every day or several times a week were significantly more likely to buy unhealthy food and drinks that are on sale or promotion than those who went once a week (67% vs 54%).

Commenting on the study, LiveLighter’s Bernadette Cording said: “Steer clear of cheap promotions on junk food and drinks by sticking to the outer aisles of the supermarket where there is a plenty of fresh healthy food like fruit and vegetables,” Cording said.

“Also consider shopping at local markets, greengrocers or butchers where you are less likely to find sales and promotions on processed, high kilojoule food and drinks.”

Latest News

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]