Study: Americans Spent $55 Billion On “Drunk” Shopping In 2018

Study: Americans Spent $55 Billion On “Drunk” Shopping In 2018
B&T Magazine
By B&T Magazine



Hey, we’ve all done some pretty stupid things after one too many drinks. But new research out of the US has shown pissed people with a credit card are a boon for retailers and, unsurprisingly, fast food restaurants.

According to the study by Finder.com, Americans spent $US39.4 billion ($A55 billion) on spontaneous drunken purchases in 2018. That’s up almost $US10 billion from the previous year.

According to Finder’s maths, 26 per cent of respondents to the survey admitted to a drunk purchase in the previous 12 months. If you extend that to the US’ population, it works out to 53.4 million pissed shoppers spending an average drunken amount of $US736.

Drunk men spend more than women, averaging $US870 a year. Gen Ys averaged $1047, the Xers $469 and Baby Boomers at $466.

In 2017, the average drunk spend was $206, while last year it climbed to $448.

And what do drunk shoppers buy? Some 52 per cent of respondents admitted they’d lashed out on a take-away meal. A further 43 per cent had bought shoes and clothing, while 30 per cent had bought cigarettes.

Even better, 14 per cent admitted to having booked a holiday after one too many vinos and a staggering 10 per cent had purchased a car!




Please login with linkedin to comment

Finder.com Shopper Marketing

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]