It’s State Of Origin! Meaning One Thing – Time To Ban The Booze Ads Again!

It’s State Of Origin! Meaning One Thing – Time To Ban The Booze Ads Again!
SHARE
THIS



It must be TV’s biggest night coming up! Yes, indeed, Australia’s most watched – and certainly most profitable – sporting event, the annual league ding-dong between NSW and Queensland (AKA State of Origin) kicks off tomorrow night.

Proving the three-game biff-a-thon is as popular with advertisers as it is with fans comes news that the broadcaster, Channel Nine, had sold all ad spots for tomorrow night’s match as early as last weekend.

The game is expected to get a TV audience of over four million and The Australian has reported that 30-second slots are selling close to the $150,0000 mark.

Nine’s chief sales officer Michael Stephenson told The Australian: “Advertisers are investing in the platform because it will again be the most effective way to reach the biggest audience in the country on TV this year. It again shows the power of TV to deliver mass audiences and communicate brand stories.”

But, with what appears to becoming an annual ritual on the eve of the tri-series, medical experts have again called for any ads or marketing featuring alcohol to be banned.

Beer brand Victoria Bitter remains the NSW chief sponsor while the Queensland team again features XXXX Lager predominatly on its jerseys and training gear.

According to Dr Catherine Yelland, president of the Royal Australasian College of Physicians, State of Origin has a large following by children and the heavy placement of liquor advertising is innappropriate. Although alcohol advertising is not permitted in Australia before 8.30pm.

Speaking to ABC news, Dr Yelland said:  “In terms of broadcast numbers, the State of Origin series is Australia’s biggest television event of the year, so it is disappointing that the three games will again be dominated by alcohol sponsorship and advertising.

“Sport is very important to children and sends a lot of messages to them and while most of them are good, alcohol has become closely associated with those high-profile sports and advertising in many ways. We feel it is sending messages to children about alcohol that are not beneficial to them,” she said.

Dr Yelland stressed that she didn’t want alcohol ads banned; however, believed the saturation of booze ads during Origin time was inappropriate particualry when considering the young audience it atracts.

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]