“Start Small & Dream Big”: Industry Leaders Inspire Women To Re-imagine Their Careers

SHARE
THIS



Roughly 100 senior women in media and marketing attended an inspiring discussion about ‘re-imagining your career’ at The Ivy Penthouse in Sydney’s CBD on Tuesday night.

The event, hosted by the Senior Women in Media and Marketing (SWIMM) group, featured a panel of four industry figures: Sarah Wyse, founder of Wyse Women and chief revenue officer of Allure Media; Tom Culver founder and CEO of Goodments; Taryn Williams, founder and CEO of The Right Fit; and Paul Brooks CEO of Carat.

The quartet came together to share their stories and experiences as it relates to re-imagining careers, whether that be finding a way of balancing life’s priorities through flexible working opportunities through to taking the plunge and starting that business idea you have always dreamed of.

Co-founder of SWIMM, Kate Edwards (who is herself an entrepreneur who left the corporate world to start up her businesses Kontented and SnackableTV) moderated the panel and took questions from the high-profile audience who were keen to understand some of the learnings and experiences from the panellists.

With four different stories told by four different people with very different backgrounds, it became immediately clear that there is no single or right approach to reimagining your career.

Culver shared his story of how he created a two-year exit strategy to leave his corporate job at ANZ to launch his fintech start-up, Goodments, whose mission is to create a more sustainable future by making it easy to invest in good business.

Culver undertook an MBA before starting his business with wife Emily Taylor, and carefully planned his exit into the world of tech start-ups.

He shared his motivation and passion for his new business, whilst opening up about some of the more daunting moments along the way, including what it was like to sacrifice his steady income, going into business with his wife, the process around raising capital and the unknowns of what the future brings.

Williams then spoke about her experience and how she got started. After launching her first business – WINK Models – 10 years ago, WIlliams recently started her second venture (The Right Fit), a two-sided marketplace connecting creative talent with businesses looking for models, photographers, influencers and stylists in an easy to use end to end platform.

Williams explained that her motivation came from the need to create a solution to simplify the talent booking process as in her mind the industry was in disarray.

She re-imagined the model for her industry and told the audience that for her, being surrounded by great people and having mentors to help guide her along the way was a real aid in getting her businesses off the ground.

Williams said she has had several mentors along her journey, and is always tapping into a range of skills and experiences to help her with advice depending on the challenge she is up against.

Brooks also joined in the conversation, sharing how, as the CEO of one of the country’s largest media agencies, he thinks about supporting the careers of his staff staff’s.

Brooks identified both senior women and those who have just started out in the industry (under two years of experience) as the two groups that Carat is most at risk of losing if employment structures and practices don’t evolve.

Brooks believes that as an industry, we need to re-imagine the way we work, and flexible working is critical to attracting, maintaining and growing his employees – both professionally and personally.

After launching the agency initiative ‘Flex It Your Way’, Brooks said that over a quarter of employees at Carat are now working flexibly, which has, in turn, seen motivation levels across the board increase and churn rates significantly lower.

Finally, Wyse shared her story and the story of over 100 members who are now subscribed to the Wyse Women service.

The Wyse Women initiative was set up to provide experienced women in the industry with an alternative to working, connecting them with flexible opportunities in the industry.

Whether it be stay-at-home mums, women on maternity leave, entrepreneurs looking for projects to help support them while they launch their business, or those who are simply burnt out after years of long, intense work weeks, looking for a more flexible schedule, Wyse Women caters for all women, helping to educate companies about to engage this highly skilled and talented workforce.

As someone who is living proof that the portfolio career does exist and can work, Wyse talked about how working practices and structures are evolving to hire for skills in a flexible capacity. For her, re-imagining your career doesn’t need to be an all or nothing task.

With an honest and transparent approach, Wyse explained she has the support of her colleagues at Allure whilst she continues to pave the way for all women (and men) in the industry. “Start small and dream big” was her advice, and so far she has seen a lot of success with this approach.

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]