Sony Announces Edu-Tainment Strategy With New Media Partner Kidspot

Sony Announces Edu-Tainment Strategy With New Media Partner Kidspot
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Universal Sony Home Entertainment is excited to announce the launch of its Home Entertainment category exclusive 12-month “edu-tainment” strategy alongside new media partner, Kidspot.com.au.

Identifying that families are under constant time pressure to be the ‘perfect parent’, Universal Sony Home Entertainment aims to raise awareness with parents on the powerful educational themes within its family friendly portfolio, which is spearheaded by popular franchises such as Barbie, Monster High, Lego and PAW Patrol, as well as family animated movies such as The Secret Life of Pets.

Each title within the edu-tainment category encompasses relevant themes for children and their families – from friendship, to trust, loyalty and empowerment.

Universal Sony Home Entertainment’s, director of marketing and corporate strategy, Cindy McCulloch said: “The partnership provides parents with the opportunity to make informed viewing decisions for their children, via trusted Kidspot reviewers and journalists. We’re enabling parents to choose content which is as equally entertaining as it is educational.”

Kidspot is a powerful network, reaching one in three Aussie mums each month and the most trusted parenting website in Australia. The industry first partnership will strive to establish the value of ‘edu-tainment’ and showcase Universal Sony’s extensive range of family content.

Each month, Kidspot mums will review a hero title and share their honest thoughts with the active online community. The films and TV content will be appropriate for boys and girls, from pre-school age through to teens

All user-generated content will be driven around commentary on four key themes from each movie as well as an individual theme and overall film rating.

The Universal Sony and Kidspot partnership commences on the 1st December 2016.

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