Something’s Gotta Give For Millennials, Says UnLtd GM

Wednesday, June 12, 2013

To kick off our prep work for the Global Youth Summit, the ITU hosted special one-day MILLENNIALS JAM WORKSHOP at its ICT Discover Center, with an exclusive and select group of 40 entrepreneurial young people. The objective of this unique one-day event is to crowd-source a more detailed framework for the Summit where approximately 25,000 young people will input their ideas for the post-2015 global development agenda.

ITU/Rowan Farrell
SHARE
THIS



UnLtd general manager Carol Morris reckons millennials won’t just settle for any old job, and has the hot tips on how to create a workplace this generation will value.

We have millennials to thank for the emphasis on CSR (Corporate Social Responsibility) and workplace programs across our industry right now.

As a result of the demands of this generation, more companies are investing in causes that matter than ever before.

 

Carol Morris, UnLTD GM

Carol Morris, UnLTD GM

The annual Media-i Survey consistently tells us that this demographic has the greatest desire for our industry to do more to give back, with 88 per cent believing we should be doing more to undo social issues in Australia.

And a recent study in the USA reveals that a whopping 70 per cent of millennials* say that a company’s commitment to social change would influence their decision to work there.

So, here are six ways we’re creating that sense of job fulfillment that millennials crave – whilst also generating hugely impactful corporate social programs for our charities:

1. Appoint a social committee

And by that, I mean engage ambassadors with strong internal networks. The social aspect is the part that gets people away from their workstations and gets people together and engaged. People will come back time and time again if they have fun. Creating social events that people want to be at – that’s how positive connections are made.

2. Think outside the box

Of course things like bake sales, sausage sizzles, trivia nights and movie nights work wonders for raising some cash in a fun way but we are an industry full of strategic brilliance – so – really leverage the talent within your organisation and come up with some truly kick arse innovative ideas.

3. Rethink “volunteering”

Volunteer time off days are a growing trend, but in many cases, the volunteering opportunities need to be manufactured by charities to accommodate corporates looking for a fun day out of the office.

Some of the most impactful volunteering days we’ve built around a skills exchange – employees take the day off and get under the hood of a charity’s marketing challenges – and use the day as a hackathon type event to actively create impactful fundraising ideas, and solve business issues.

4. Give them a way to give

Of the 84 per cent of millennials who made charitable donations in 2014, only 22 per cent said their donations were solicited through the workplace (according to Millenial Magazine).

As we rollout workplace giving across the industry we’re seeing some companies adopt an ‘opt out’ model. It’s part of new employee induction kits – donating a percentage of your income pre-tax has become part of the organisational culture.

5. Gamify it

Incentives and competitions are great motivators. 43 per cent of millennials said they would be more likely to give if a competition was involved. Inter-department rivalry keeps things lively and fun and brings a different energy to fundraising and volunteering.

6. Celebrate good times

Millennials want to see proof of positive change. Progress made in terms of both dollar amounts and human impacts like “x number of nights accommodation and meals for a young person living on the streets”, or “we just funded a term of tutoring for a child orphaned due to their parents’ illegal drug abuse” really resonates and generates a sense of connection to the cause.

A strong employee-focused CSR program can materially impact employee engagement and appreciation for the company, and consequently – a huge number of young lives.

For millenials, really all they need is an avenue to give, and the workplace is the most logical way to create a social impact that has true value for all sides of the CSR equation.

Sources:
* Nielsen, Millenials Breaking the Myths, 2014: http://www.slideshare.net/recsportsmarketing/nielsen-millennial-report-2014
**2015 Millennial Impact Report: http://fi.fudwaca.com/mi/files/2015/07/2015_MillennialImpactReport.pdf

Please login with linkedin to comment

Latest News

Western Australia Gets Its First Influencer Marketing Agency
  • Marketing

Western Australia Gets Its First Influencer Marketing Agency

Western Australia’s first dedicated social influencer marketing agency will launch next week to service the state’s new and rapidly growing digital industry. The Influencer Agency – TIA – brings strategy, accountability and measurement to influencer marketing for WA brands using WA influencers. TIA will also assist influencers wanting to grow their brand by developing new […]

One-on-one With Marie Claire Editor Nicky Briger
  • Media

One-on-one With Marie Claire Editor Nicky Briger

Following the launch of the revamped marieclaire.com.au, editor Nicky Briger spoke to Magazine Networks about all it can offer readers. In September, Pacific Magazines unveiled an all-new digital experience for Marie Claire. Led by design thinking, the new look marieclaire.com.au was crafted to provide a better reader experience across all devices. It’s a testament to […]

Women’s Health Unveils Its New Premium Digital Experience
  • Media

Women’s Health Unveils Its New Premium Digital Experience

Pac Mags’ Women’s Health has unveiled an all-new premium digital experience. With a faster, cleaner, more intuitive and visually consistent brand experience across all devices, the new look is designed to optimise the user’s journey with less clutter, discoverable content and seamless integration for commercial partners. Will Everitt, head of product and technology said: “The digital evolution of […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.