Some 69% Of Aussies Use Their Phones To Haggle In Store (& More Smartphone Facts)!

Making A Phone Call In A Shopping Center Outside A Handbag Store
SHARE
THIS



New research has found that Australians use the Google search function on their phones on average 12 times a day!

The research was complied by ZeroDeskTop Mobile Analytics and appears – courtesy of Google – in the latest edition of B&T out this week.

Says Lisa Bora, head of mobile at Google Australia, “We now spend a lot more time online. But this masks a bigger change on how we act online. The time is no longer divided up into a few long sessions. It’s now made up of many, many small spurts of activity integrated into our daily activities.

“It’s fair to say we no longer go online, we live online,” Bora said.

Other results from the data were an interesting look at how Australians use and engage with their smartphones and some top tips for marketers too…

  • Eighty per cent of Australians say they now access the internet more often but in shorter bursts
  • Eighty-one per cent of Australians say their smartphone searches are far more focused on information rather than the random cat videos they watch on their desktops
  • Seventy-one per cent of Aussies say they uses their phones to review products in store and trust these reviews more than the actual sales person
  • Eighty-six per cent use their phones to find directions or contact details for a business. Some 66 per cent have used their phones to find a café or restaurant, 54 per cent have looked for travel tips and 45 per cent have booked a hotel or rental care on their smartphones
  • Ninety-five per cent turn to their phones for immediate information, ideas or advice
  • Eighty-seven per cent of women aged 18-24 have used their phones to Google ‘how to’ advice on health and beauty
  • Sixty-eight per cent of smartphone uses have searched for information about a product while in store and 87 per cent of them have said the information impacted on their purchasing decision
  • Sixty-nine per cent said the information they Googled in store helped them negotiate a better price
  • Sixty-six per cent admit the information they Googled in store influenced their decision and made them purchase a different product over the one they intended

For more Google facts check out the latest edition of B&T, funnily enough guest edited by none other than Google Australia CEO Maile Carnegie

 

 

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]