Smoothfm Partners With Wine Selectors

Smoothfm Partners With Wine Selectors
SHARE
THIS



NOVA Entertainment’s smoothfm has launched a partnership with Australia’s largest independent direct marketer of wine, Wine Selectors.

smoothfm’s partnership with Wine Selectors will run over a 12-month period, creating an opportunity for the station’s listeners to purchase a smooth selects case of wine, carefully curated by Wine Selectors for smoothfm, featuring wines to match every day moments.

The partnership will also feature a dedicated podcast series that will be promoted on and off-air.

The podcast series, A Moment in Wine, hosted by NOVA Entertainment newsroom manager Michelle Stephenson, will be matched to each season throughout the year. The winter edition of A Moment in Wine will be available to listeners from today.

Stephenson will be joined by Wine Selector’s tasting panellist, Adam Walls, to provide listeners with expert tips and advice on how best to match wine to everyday moments, such as long winter lunches, rainy days and cosy nights in.

Smoothfm’s Cameron Daddo and a selection of other presenters will feature in the series, which will be available on the smoothfm website, Acast and Apple Podcasts.

Lois Donaldson, general manager at Wine Selectors, said: “Wine is not just a drink – it’s a passion and a lifestyle, so partnering with smoothfm, who are a true content provider and lifestyle brand, was the perfect wine match for us.

“This unique integration gives wine lovers the chance to enjoy a glass of wine as they share, listen and learn about wine matched to everyday life, food and moods.”

NOVA Entertainment’s chief marketing and digital officer, Tony Thomas, said: “smoothfm’s partnership with Wine Selectors is another way whereby we are providing our audience with the opportunity to celebrate their love of food and wine.

“Research has shown that wine is a passion point for our audience, so this partnership allows us to enhance this interest by sharing expert tips and advice about wine, and curating special wines matched to each season, as well as providing unique integration and cross-platform opportunities for smoothfm and Wine Selectors.”

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine