Skyfii, a data analytics and marketing services platform for venues and physical spaces, has announced the launch of an additional feature for its IO insights platform to measure the success of social media campaigns.
Social Dashboard ingests key social media data from sources such as Facebook, using the social platform’s pre-defined metrics to inform customers on their social marketing impact, in addition to social audience demographic and behaviour.
This information is then presented in a comprehensive dashboard, with the primary report contrasting social campaign reach to the Skyfii recorded footfall in-venue.
Skyfii CEO Wayne Arthur said Social Dashboard is another service that demonstrates the company’s desire to arm businesses with accurate information to allow for better business decisions.
“Working with a variety of leading retailers, we’ve identified a challenge – many retail stores and outlets can’t effectively attribute visitation rates to online campaigns – and Social Dashboard will eliminate this difficulty,” he said.
“The Social Dashboard will provide retail marketing managers and owners of brick-and-mortar stores with the ability to truly reflect their online social media efforts with campaign objectives.”
Skyfii has already on-boarded two Aussie shopping centres onto Social Dashboard, with the clients testing the reporting tool over the last couple of months.
The new product feature is planned to be released across the remaining Skyfii portfolio over the coming months.