Aussie chocolateria San Churro has teamed up with Online Circle Digital to off a new campaign which encourages consumers to celebrate the small things in life.
The ‘1000s of Reasons to Celebrate’ campaign, which runs until Sunday 10 September, focuses on chocolate as the epitome of celebrations, big or small, with San Churro’s friendly stores being the perfect place to indulge in such celebrations, all the while making fun memories with friends and family.
San Churro engaged Online Circle Digital as its agency partner with a campaign objective to drive campaign awareness during San Churro’s key sales period, as well as sign ups to EL SOCIAL – San Churro’s loyalty program.
By scanning their EL SOCIAL app or card in-store, customers will go in the draw to win thousands of prizes, including a trip for two to Spain.
Online Circle Digital’s Lucio Ribeiro said the agency was thrilled to be involved in the campaign.
“San Churro is a fantastic client to be partnering with. We’re very excited to be working on this project,” he said.
Tarran Grummisch, marketing manager at San Churro, said: “We have a foundation of very loyal customers. This campaign is our initial comms piece to kickstart the new approach to our brand.
“We are distinct from other food retailers in our Spanish approach to life and food, and want to communicate our genuine, playful and welcoming brand values.”