Samsung Uses Sharks To Launch Virtual Reality Headset

Samsung Uses Sharks To Launch Virtual Reality Headset
SHARE
THIS



For the launch of its new Gear VR virtual reality headset, Samsung tasked ad agency Leo Burnett to create something exciting.

To demonstrate just some of the potential that this innovative new platform holds, Leo Burnett created a 360-degree film that lets users dive into underwater to swim with the great whites.

Working with surf director Taylor Steele of Rapid VR, Leo Burnett captured underwater footage of the great whites near Port Lincoln, South Australia – including an astounding 360-degree shot of the inside of a shark’s mouth, captured when it attempted to eat the camera rig.

The resulting footage was used to create ‘The Dive’, an immersive 360-degree film created specifically for the Samsung Gear VR – an eerily realistic underwater experience that lets you enter the sharks’ world.

Arno Lenior, chief marketing officer for Samsung Electronics Australia, said: “Beyond the technology itself, what really excites us about the Gear VR is that it’s enabling completely new kinds of experiences, and putting them directly in the hands of our customers. The potential for this platform is huge – and we wanted to create something that would bring some of that potential to life.”

To give online audiences a hint of just how immersive the footage can be, Leo Burnett established a Dive Shop for Samsung in Alice Springs, Central Australia – 1,200 km from the nearest ocean. With the help of director Chris Ireland, The Pool Collective, they invited locals to experience the shark dive using the Samsung Gear VR. Their reactions were filmed and edited into a short content piece to help demonstrate the power of this pioneering device.

For those wanting to experience the shark dive themselves, the experience will be available to view in Samsung Experience Stores in Melbourne and Sydney this week.

Andy DiLallo, chief creative officer Leo Burnett Sydney, said: “The Samsung Gear VR delivers a completely new way to experience immersive content using a Samsung Galaxy Note 4 – and the agency has pushed hard to create some absolutely awe-inspiring content to showcase it.”

“Working with new devices rewires how you think – and we relish the creative and technical challenges of these types of projects. Thinking about how content works when a story plays out all around you requires a different mindset.

“It’s not just about being first to do something – it’s about finding the magic and the hidden potential within an innovative technology that will make those new experiences feel truly remarkable.”

The virtual reality headset is powered by the Samsung Galaxy Note 4.

Please login with linkedin to comment

Quickflix Swithced on Media

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]