Rogue Marketers Could Taint Advertising’s Next Frontier

Rogue Marketers Could Taint Advertising’s Next Frontier

This story was originally published by

Much like the old loyalty card, notification marketing is all about rewarding consumers for repeat behaviour and ongoing patronage. At its best, notification advertising could use data to pre-empt your needs and then meet them with little effort.

SHARE
THIS



Ping: A notification pops up on your phone.

Only it’s not a text message or a reply to that witty tweet you sent out a couple of minutes ago. It’s a message from your bank. By checking your GPS location and your spending details, it can tell you are at the airport and that you are just about to head abroad. It also knows that you have forgotten to exchange any currency nor informed your credit card provider that you are heading overseas.

The bank is offering to do both for you, and all it’s after is your permission.

Welcome to the next frontier of advertising. This isn’t a futuristic hypothetical, services like this already exist.

Unlike the US, Australia has so far been left relatively untouched by this new wave of personalised mobile notification ads. But as mobile ad spending continues to climb in Australia, it’s inevitable that more and more marketers will turn to notification advertising as a means to connect with consumers and build brand loyalty.

It’s nothing to be afraid of. In an uncanny way, this kind of marketing could be a win for consumers.

For the full story, click here. 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]