B&T’s PR Agency of the Year for 2017 has announced it has been appointed as the locally retained communications partner for scar and stretch mark product Bio-Oil.
Red Agency was awarded the account following a competitive pitch, and expands the agency’s current work with parent company, Aspen, with projects and retainer agreements currently spanning the company’s Gastro-Stop and S-26/Alula brands.
As the brand moves into a new phase, with several announcements coming early in 2018, Red Agency has been tasked with leading and executing Bio-Oil’s integrated communications strategy, driving impactful media relations, collaborating with local agencies to maximise influencer engagement, and engaging stakeholders including healthcare professionals, retailers and partner organisations.
In 2018, Bio-Oil’s marketing strategy will focus on continuing to encourage all users to embrace the ‘twice-daily’ recommended use guidelines in order to provide even greater results.
Aspen Australia’s marketing manager for over-the-counter consumers, Michelle Quinn, said Red Agency immediately stood out for its insightful strategic approach, inspiring ideas and brand vision, and absolute cohesion between its PR and social specialists.
“2018 will be one of the biggest years yet for the Bio-Oil brand, so I’m thrilled to be entering it with such a strong communications partner,” she said.
Adam Freedman, head of consumer practice at Red Agency, said: “Health and wellbeing is an increasingly important focus for many Australians, and it’s exciting to be awarded the opportunity to work with a leading brand like Bio-Oil to support their marketing activity.
“While Bio-Oil is already used by many Aussies every day, we’re looking forward to partnering with them to build the brand further in the coming months and bringing its story to life.
“We have a number of dynamic brands in our stable and 2018 is shaping up as an exciting year, where we will have great opportunities to push ourselves even further, creatively and strategically.”
Red Agency officially commenced work with Bio-Oil on Monday 1 January 2018.