Rakuten Marketing Posts Double-Digit Revenue Growth

Rakuten Marketing Posts Double-Digit Revenue Growth
B&T Magazine
By B&T Magazine



Omni-channel marketing company Rukuten Marketing has recorded a 61 per cent rise in revenue for the 2016 financial year, and is riding an “explosion of activity” on mobile.

The results also revealed that Rakuten Marketing’s display channel has seen an impressive 74 per cent growth over the 12 months to 30 June 2016. Same-store client revenue for mobile increased 65 per cent, while that of desktop remained stable.

Meanwhile, the latest results from Rakuten Marketing’s affiliate network saw same store sales up 102 per cent. Mobile accounted for nearly 40 per cent of all clicks – a share growth of nearly 30 per cent and 24 per cent of all orders.

Over 57 new advertisers have joined Rakuten’s affiliate network. Iconic Australian brand Bonds migrated exclusively to Rakuten Marketing and have experienced a 66 per cent growth rate in their program.

Ryan Wilson, head of online at Bonds, said the brand’s program has seen consistently strong growth since migrating exclusively to Rakuten’s network.

“We have a fantastic relationship with the team at Rakuten, who have been integral to the expansion of the affiliate channel for Bonds, continually working to provide new opportunities that promote our brand,” he said.

Rakuten Marketing’s managing director for the Asia-Pacific region, Anthony Capano, said the company has had a busy year and its growth is testament to the results it has achieved for its clients.

“We, along with our brands, are riding the explosion of activity on mobile and the way people are continuing to increase their purchasing behaviours from their devices,” he said.

“Given that global average order values have increased 2.3 times compared with last year, we can see that consumers will be spending more – not just more often on mobile devices.”

The company has also continued with its aggressive growth trajectory through acquisitions, with two new companies coming into the fold – Manifest Commerce, a product intelligence company to help advance Rakuten Marketing’s social advertising and ad optimisation capabilities for retailers, and Nextperf, to help enhance Rakuten Marketing’s programmatic technology.




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