Pernod Ricard Australia Appoints Eric Thomson As Marketing Director

Pernod Ricard Australia Appoints Eric Thomson As Marketing Director

Pernod Ricard Australia has announced the appointment of Eric Thomson as its new marketing director.

Thomson joins Pernod Ricard’s Aussie team from the US, where he was the vice president of global marketing for US brands at Pernod Ricard Winemakers for three years.

He replaces Anne Martin, who has transferred to Canada to become the vice president of marketing for Corby Spirit and Wine Limited, a leading Canadian manufacturer, marketer and distributor of spirits and imported wine.

In his new role, Thomson will lead Pernod Ricard’s Australian marketing team to deliver marketing campaigns across the company’s portfolio for brands such as Jacob’s Creek, St Hugo, Brancott Estate, Stoneleigh, Jameson, Absolut, Mumm and Perrier Jouët to maximise the reach of the portfolio within the local market.

Commenting on his appointment, Thomson said: “Australia is a key market for the Pernod Ricard business globally, and I’m excited to start my next Pernod journey as marketing director.

“The Australian market provides a huge amount of opportunity, particularly when it comes to innovation, and I’m looking forward to working with the team to maximise the presence of our brands and provide unique experiences that meet the needs of Australian consumers.”

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]