Global growth consultancy PENSO has announced it will develop brand campaigns for 3M products after being awarded the accounts following a competitive three-way pitch.
The Melbourne independent agency was handed the multi-year contract for 3M’s Futuro range of braces and supports and its Nexcare range of bandages, wound dressings and first aid tapes.
PENSO was chosen by 3M based on its strategic and creative direction, and will be responsible for developing brand campaigns including strategy, creative, digital, social and content.
Con Frantzeskos, founder and CEO of PENSO, said 3M was a company he has long admired as a “titan” of global business.
“We’re delighted to have been selected to partner with them on their brands and bring our strategic and creative approach to help them continue to grow in Australia and New Zealand,” he said.
Melissa George, 3M’s digital marketing manager for its consumer and office division in Australia and New Zealand, said PENSO clearly demonstrated an understanding of the Futuro and Nexcare brands, and the positioning they presented stood out.
“We are looking forward to working with them,” she said.