Paris Ad Spaces Hijacked To Call Out Brands On Their Sh*tty Attempts To Address Climate Change

Paris Ad Spaces Hijacked To Call Out Brands On Their Sh*tty Attempts To Address Climate Change

Just ahead of the COP21 Climate Conference, an organisation called Brandalism has hijacked over 600 outdoor ad spaces in Paris, but with a more ‘realistic’ and honest twist.

The organisation has replaced the ad spaces with climate change-related art brands like Total, Air France, Dow Chemicals, GDF Suez and Volkswagen.

All the targeted brands are corporate sponsors of COP21, with the art also appearing in ad space owned by outdoor ad firm JC Decaux, itself an official sponsor.

The #ClimateGames hashtag refers to what Brandalism calls “the world’s largest disobedient adventure game.” The ads also call for protesting of the Solutions 21 conference, a corporate expo at Paris’ Grand Palais during the COP21, while the hashtag #redlines refers to the minimum changes necessary for a just and inhabitable planet.

“By sponsoring the climate talks, major polluters such as Air France and GDF-Suez-Engie can promote themselves as part of the solution—when actually they are part of the problem,” Joe Elan of Brandalism said, per AdWeek reports.

“We are taking their spaces back because we want to challenge the role advertising plays in promoting unsustainable consumerism,” one of 80 participating artist said.

“Because the advertising industry force feeds our desires for products created from fossil fuels, they are intimately connected to causing climate change. As is the case with the climate talks and their corporate sponsored events, outdoor advertising ensures that those with the most amount of money are able to ensure that their voices get heard above all else.”

You can see the ads for yourself here:

brandalism_vw Revolt_Design_1 Barnbrook_mobil_z7_WEB Bill_Posters_Climate_3_WEB barnbrook_same_WEB

 

ad-1 _86941541_rob_m_oil_age_z6 Arnaud_Liard_2_WEB Barnbrook_VW_z1_WEB

 

 




Please login with linkedin to comment

Advertising Standards Bureau future reno rumble

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]