OpenTable Launches Illustrated Campaign To Get Diners At The ‘Right Table’

OpenTable Launches Illustrated Campaign To Get Diners At The ‘Right Table’
SHARE
THIS



OpenTable, a neat little restaurant reservation website (and part of The Priceline Group), has today launched its first brand campaign in the market down under.

The campaign has been designed to showcase OpenTable’s simple and seamless reservation platform, where hungry hippos can search, find and book the “right table” at the restaurant with a simple tap of the thumb.

Using original illustrations, the campaign showcases tables not intended for dining, but set for this purpose in their natural settings.

Four unique situations, including a dog grooming table, a surfboard workshop, massage table and library, form the basis of the campaign visuals, humourously showcasing what can happen if you leave securing a restaurant table to chance. Playing on the humour of the situations, the creative is aimed at encouraging Australian diners to ‘next time, get the right table’.

AU_OpenTable Brand Campaign (1)

Lisa Hasen, Vice President, APAC, for OpenTable said, “Our new campaign highlights how easy it is to make a booking through OpenTable. Whether you are dining out for a special occasion or a local weekday supper, finding the right restaurant table is key to making your meal a memorable experience.

“Through the OpenTable app and desktop site diners can search, discover and reserve the restaurant table that’s best for them.”

The Illustrations were commissioned from Tim Tomkinson, an award winning Illustrator whose work has appeared in The New Yorker, GQ and Rolling Stone.

AU_OpenTable Brand Campaign (8) (1)

The integrated campaign, across out-of-home, digital and influencer events, will run for four weeks from 31 October 2016. Out-of-home advertising will be showcased in prominent sites across Sydney and Melbourne, including Norton Street and South Darling Street in Sydney and Lonsdale Street in the CBD and St Kilda in Melbourne.

Street level and bus-side advertising will also be featured in Sydney. Digital versions of the creative will run across Time Out, Broadsheet, Instagram, and Facebook.

OpenTable will be the exclusive booking partner for the Broadsheet Restaurant in Sydney through to December 4 2016 and will be sponsoring a family-style dinner event on 22 November. OpenTable will also partner with TimeOut in Melbourne to host the TimeOut Chef Showdown event on 13 November where four up-and-coming chefs will present their take on locally-sourced ingredients for the chance to be voted winning chef of the night.

AU_OpenTable Brand Campaign (3)

Hasen added, “Sydney and Melbourne are two of the world’s great dining cities. Not only do we have top home-grown talent but we are also seeing international chefs and restaurants bringing their offerings to Australia, recognising the potential of the market.

“We are excited to bring this campaign to life and continue to connect great restaurants with enthusiastic diners.”

 

Please login with linkedin to comment

opentable

Latest News

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]