NOVA Entertainment has announced the launch of a multi-platform marketing campaign to showcase the Nova network’s on-air line-up around the country.
The campaign will focus on Nova’s passion to provide the freshest music, highlight the power of live entertainment and showcase Nova’s shows in each state.
The extensive marketing and national media campaign will run across TV, digital, social and out of home, with transit, large-format and time-targeted creative across an array of digital sites.
The campaign sees Nova’s breakfast and drive on-air teams feature on outdoor billboards and transit advertising, positioned in key locations in all markets.
Nova’s TVC, airing across free-to-air and streaming services from Sunday, will reflect the radio network’s commitment to bringing the freshest hits and the biggest artists to listeners.
The TVC is an evolution of the 2017 creative and will feature an on-air representation of artists who have featured at Nova’s Red Room events since the music brand launched in 2012, such as Sam Smith, Shawn Mendes, Ed Sheeran, Chris Martin and Little Mix.
Tony Thomas, chief marketing and digital officer at NOVA Entertainment, said: “The involvement of the world’s biggest artists in the station’s 2018 marketing campaign reinforces the Nova Network as the number one music network in Australia.
“Combined with our consistent and popular on-air line ups, and significant media investment, we expect 2018 to deliver another audience record breaking year for the network.”