Nova Launches 2018 Marketing Campaign

Nova Launches 2018 Marketing Campaign

NOVA Entertainment has announced the launch of a multi-platform marketing campaign to showcase the Nova network’s on-air line-up around the country.

The campaign will focus on Nova’s passion to provide the freshest music, highlight the power of live entertainment and showcase Nova’s shows in each state.

The extensive marketing and national media campaign will run across TV, digital, social and out of home, with transit, large-format and time-targeted creative across an array of digital sites.

The campaign sees Nova’s breakfast and drive on-air teams feature on outdoor billboards and transit advertising, positioned in key locations in all markets.

Nova 969 outdoor ad 2018

Nova 100 Melbourne outdoor ad 2018

Nova’s TVC, airing across free-to-air and streaming services from Sunday, will reflect the radio network’s commitment to bringing the freshest hits and the biggest artists to listeners.

The TVC is an evolution of the 2017 creative and will feature an on-air representation of artists who have featured at Nova’s Red Room events since the music brand launched in 2012, such as Sam Smith, Shawn Mendes, Ed Sheeran, Chris Martin and Little Mix.

Tony Thomas, chief marketing and digital officer at NOVA Entertainment, said: “The involvement of the world’s biggest artists in the station’s 2018 marketing campaign reinforces the Nova Network as the number one music network in Australia.

“Combined with our consistent and popular on-air line ups, and significant media investment, we expect 2018 to deliver another audience record breaking year for the network.”

Please login with linkedin to comment

Nova Nova Entertainment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]