Norbit & Queensland Rugby League Lead Maroons Fans On AR Treasure Hunt

Norbit & Queensland Rugby League Lead Maroons Fans On AR Treasure Hunt
SHARE
THIS



Brisbane-based customer loyalty app Norbit has teamed up with Queensland Rugby League (QRL) to create the official Maroon Festival app and new Legends Walk augmented reality (AR) treasure hunt.

Norbit worked with QRL to offer sponsors, partners and local businesses a chance to engage with their customers through special deals and prizes available exclusively on the Maroon Festival app.

The unique feature of the app that transformed each Maroon legend into a 3D virtual statue right before your eyes in just one of the ways Norbit revolutionised the experience.

Using the latest AR technology, Maroon Festival-goers were able to connect with the virtual images of legendary State of Origin greats and even snap a picture with them.

With fans able to stroll the Legends Walk and simultaneously scroll the app to see their favourite Rugby League legends, Norbit allowed users to see their QRL heroes come to life.

Latest News

Haystac Shakes Up National Leadership Team
  • Media

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role, as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Haylie will drive Haystac’s new […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]