Norbit & Queensland Rugby League Lead Maroons Fans On AR Treasure Hunt
Brisbane-based customer loyalty app Norbit has teamed up with Queensland Rugby League (QRL) to create the official Mar...
Atomic 212° Jason Dooris: What Will Improvements In AR & VR Mean For Marketers?
Atomic 212° CEO Jason Dooris is an industry sage. Although, in this latest column, he isn't discussing fragrant herbs.
Opinion
Disney Junior Asia Brings “Magical Moments” With Augmented Reality Activation
Disney Junior transformed a bus shelter with an augmented reality activation that transports passers-by to the magical o...
Millennials Are Best Set To Benefit From Virtual Reality
This columnist says VR will be a boon for Gen Ys. Appears it'll be the good, old trusty View-Master for the rest of us.
Opinion
How Pokémon Go Broke The Ice For Augmented Reality
Augmented Reality has become a mainstream marketing tool thanks to Pokémon Go, and in this opinion piece, Designteam m...
Opinion
Why You Should Care About Virtual Reality
At this year's Electronic Entertainment Expo in LA, we got a sneak peek into the future of content design, consumer and ...
Opinion
Pac Mags & Bauer Both Set To Use Viewa Augmented Reality App
Viewa is already being used by titles including Better Homes and Gardens & Famous with the service expanding its reach.