As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia released a social video over the weekend featuring footage from an AR stunt that was unleashed on the streets of Singapore.
The video captures the surprise and delight of families and little ones as they pass by the converted bus shelter and are transported into the magical world of Disney Junior, appearing alongside their favourite characters from Mickey Mouse Clubhouse, The Lion Guard, Sofia the First, and Miles from Tomorrowland.
The Augmented Reality stunt took place on a busy street in the Singapore suburb of Tampines where a bus shelter was transformed overnight using ‘pixie dust’, plus a small dose of creative technology and AR production by Grand Visual.
The result was a live poster giving the illusion of the road ahead. But as people watched, a series of beloved Disney Junior characters appeared on the street in front of them. Exciting scenarios unfold, as spaceships land, mermaids swim past, and fairies fly overhead. Mickey Mouse invites passers-by to pose for a picture with him, and Sofia the First asks onlookers to “come spin” as she pirouettes across the path ahead.
Mickey Mouse also makes a surprise appearance in real life at the bus stop and a film crew were on hand to capture the public’s reaction. The footage from the live two-day AR event has been shared on Disney’s online and social media channels.
The creative concept is part of Disney Junior Asia’s integrated campaign bringing to life and celebrating “Magical Moments” on the channel throughout September. Outdoor media was booked directly by Disney and is supported by their broader television, digital, and press campaign.
Dan Dawson, chief creative technology officer at Grand Visual said: “It is always great to work with Disney, an adventurous brand willing to push the boundaries of technology and storytelling in the digital space. We know from our own research that fun, interactive brand experiences – or ‘Disney Junior Magical Moments’ – create longer lasting and more accessible memories. This compelling AR event has created assets that are gaining momentum online for maximum exposure.”
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]