Disney Junior Asia Brings “Magical Moments” With Augmented Reality Activation

Disney Junior Asia Brings “Magical Moments” With Augmented Reality Activation
SHARE
THIS



As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia released a social video over the weekend featuring footage from an AR stunt that was unleashed on the streets of Singapore.

The video captures the surprise and delight of families and little ones as they pass by the converted bus shelter and are transported into the magical world of Disney Junior, appearing alongside their favourite characters from Mickey Mouse Clubhouse, The Lion Guard, Sofia the First, and Miles from Tomorrowland.

The Augmented Reality stunt took place on a busy street in the Singapore suburb of Tampines where a bus shelter was transformed overnight using ‘pixie dust’, plus a small dose of creative technology and AR production by Grand Visual.

The result was a live poster giving the illusion of the road ahead. But as people watched, a series of beloved Disney Junior characters appeared on the street in front of them. Exciting scenarios unfold, as spaceships land, mermaids swim past, and fairies fly overhead. Mickey Mouse invites passers-by to pose for a picture with him, and Sofia the First asks onlookers to “come spin” as she pirouettes across the path ahead.

Mickey Mouse also makes a surprise appearance in real life at the bus stop and a film crew were on hand to capture the public’s reaction. The footage from the live two-day AR event has been shared on Disney’s online and social media channels.

The creative concept is part of Disney Junior Asia’s integrated campaign bringing to life and celebrating “Magical Moments” on the channel throughout September. Outdoor media was booked directly by Disney and is supported by their broader television, digital, and press campaign.

Dan Dawson, chief creative technology officer at Grand Visual said: “It is always great to work with Disney, an adventurous brand willing to push the boundaries of technology and storytelling in the digital space. We know from our own research that fun, interactive brand experiences – or ‘Disney Junior Magical Moments’ – create longer lasting and more accessible memories. This compelling AR event has created assets that are gaining momentum online for maximum exposure.”

Please login with linkedin to comment

Disney Junior Asia einsights Marketing to Women Multi-Screen TV Summit Singapore year on year data

Latest News

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty
  • Opinion

Three Customer Retention Strategies That Can Help Australian Businesses Build Long-Term Loyalty

In this opinion piece, Patrick Sim, senior vice president for the APAC and MEA regions at Epsilon (pictured above), talks about ways companies can go about building lasting relationships with their clients. If there’s one thing that companies have learnt from the pandemic is the importance of keeping customers happy and having them continuously come […]

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe
  • Marketing

Dynata’s Latest Economic Crossroads Report Shows Consumer Trends From Around The Globe

Across the world, rising costs are causing anxiety and financial struggles for consumers. The worldwide impact of inflation is affecting their outlook and behaviour. More than half of consumers globally are struggling financially because of inflation and the increasing price of fuel, housing and everyday goods. Russia’s war on Ukraine intensifies their concerns around supply-chain […]