B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Disney Junior Asia Brings “Magical Moments” With Augmented Reality Activation
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Disney Junior Asia Brings “Magical Moments” With Augmented Reality Activation
Technology

Disney Junior Asia Brings “Magical Moments” With Augmented Reality Activation

alixwd
Published on: 21st September 2016 at 10:02 AM
alixwd
Share
3 Min Read
SHARE

As part of the ‘Disney Junior Magical Moments’ campaign, Disney Junior Asia released a social video over the weekend featuring footage from an AR stunt that was unleashed on the streets of Singapore.

The video captures the surprise and delight of families and little ones as they pass by the converted bus shelter and are transported into the magical world of Disney Junior, appearing alongside their favourite characters from Mickey Mouse Clubhouse, The Lion Guard, Sofia the First, and Miles from Tomorrowland.

https://youtu.be/zyMqAOaIHU8

The Augmented Reality stunt took place on a busy street in the Singapore suburb of Tampines where a bus shelter was transformed overnight using ‘pixie dust’, plus a small dose of creative technology and AR production by Grand Visual.

The result was a live poster giving the illusion of the road ahead. But as people watched, a series of beloved Disney Junior characters appeared on the street in front of them. Exciting scenarios unfold, as spaceships land, mermaids swim past, and fairies fly overhead. Mickey Mouse invites passers-by to pose for a picture with him, and Sofia the First asks onlookers to “come spin” as she pirouettes across the path ahead.

Mickey Mouse also makes a surprise appearance in real life at the bus stop and a film crew were on hand to capture the public’s reaction. The footage from the live two-day AR event has been shared on Disney’s online and social media channels.

The creative concept is part of Disney Junior Asia’s integrated campaign bringing to life and celebrating “Magical Moments” on the channel throughout September. Outdoor media was booked directly by Disney and is supported by their broader television, digital, and press campaign.

Dan Dawson, chief creative technology officer at Grand Visual said: “It is always great to work with Disney, an adventurous brand willing to push the boundaries of technology and storytelling in the digital space. We know from our own research that fun, interactive brand experiences – or ‘Disney Junior Magical Moments’ – create longer lasting and more accessible memories. This compelling AR event has created assets that are gaining momentum online for maximum exposure.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: einsights, Marketing to Women, Multi-Screen TV Summit, Singapore, year on year data
Share

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?