Pac Mags & Bauer Both Set To Use Viewa Augmented Reality App
Pacific Magazines and Bauer Media, will both use the viewa augmented reality application and publishing tool, which will provide synergies for advertisers with respect to cross-platform publishing.
Starting this month, both companies will utilise mocom’s application, giving clients the potential for massive market engagement and greater flexibility when implementing campaigns across both businesses. According to emma research from Ipsos Media, combined, Pacific and Bauer reach more than 14 million Australians each month.
After launching viewa with Better Homes and Gardens, marie claire, New Idea and Famous, Pacific Magazines will roll out viewa across the rest of its portfolio of titles.
On the expansion of viewa, Mary Ann Azer, executive director of Magazine Publishers of Australia said: “This is a great outcome for the magazine industry, making the buying and implementation process for advertisers easier than ever before.”
“This marks an exciting new phase in multi-platform publishing; as we work towards an industry standard in terms of innovation and measurable results.”
Pacific Magazines commercial director, Gereurd Roberts, said allowing readers to interact with magazines provides a deeper level of engagement which benefits both readers and advertisers.
“The reader experience with an app like viewa closes the gap between print and digital. It gives us as publishers the opportunity to provide deeper content and we know that people engage with our magazines far beyond the page.”
Bauer Media’s publisher of new media Marne Schwartz elaborated on Roberts’ point saying this milestone would prove critical in allowing clients and agencies a clear view of what success looks like for magazine media buys.
“This development will undoubtedly become central to the customer-centric focus clients and agencies demand. As clients and agencies continue to demand proof of engagement with their marketing campaigns, using viewa as the physical-to-digital tool across companies allows for a standard accountability and proof of performance in buying magazine media.”
Latest News
These Are The Most Engaging Christmas Ads Of 2020
Did your Christmas ad not make this year's top 10? Ready your flimsy excuses for when the client calls with this.
“Ageism Is Alive & Well” Why Ad Veteran Steve Allen’s Appointment Is Proving Such A Big Deal
We won't tolerate ageism in any shape or form here at B&T. But if our editor plays Neil Diamond one more bloody time!
Apple Ads Spark $16M Lawsuit
Apple has been fined 10 million euro ($16 million) by Italy’s antitrust watchdog for making misleading claims in marketing material. The case focuses on how waterproof iPhones are after Apple said the devices were water-resistant at a depth of between one and four metres, for up to 30 minutes, depending on the make. The Autorità […]
Seven Heaps More Pressure On Cricket Australia As It Threatens To Sue For “Millions”
Advertise on Seven? Looking forward to your annual knees-up in its corporate box at the cricket? Shelve those plans.
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Userss
Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]
“Jules & Vincent Are Back!” John Travolta & Samuel L Jackson Reprise ‘Pulp Fiction’ In Oddball Christmas Ad
Quentin Tarantino’s 1994 masterpiece Pulp Fiction remains one of pop culture’s true phenomenons and still offers up so many iconic moments. Take a new Christmas spot for US financial firm Capital One who has enlisted John “Vincent Vega” Travolta and Samuel L “Jules Winnfield” Jackson to reprise their classic Pulp Fiction characters without once mentioning […]
How People-Based Identity Will Change The Way Marketers Think About Success
With big privacy changes coming, marketers will soon have redefine success when it comes to attribution, argues Deb O’Sullivan Vice President Enterprise Sales Australia and New Zealand at LiveRamp in this piece. Apple postponing its plan to make IDFA opt-in across devices means brands everywhere are enjoying a temporary reprieve. This deferral to early 2021 […]
DDB Sydney Grows Creative Team By Six
DDB Sydney announce six new recruits and, sad as it is to report, not a hula hooper or sword swallower amongst them.
Guide Dogs Australia Launches ‘An Experiment In Trust’ Via Thinkerbell
Guide Dogs Australia is an organisation built on the values of integrity and trust, awarded Most Trusted Charity Brand as part of Australian Reader’s Digest “Most Trusted Brands” for seven years. A new campaign developed with Thinkerbell aims to illustrate this emotion in a powerful and memorable way. The work ‘An experiment in trust’, uses a […]
“This Is A Match Made In Heaven”: Salesforce Acquires Slack For $37.6 Billion
Salesforce has signed a definitive agreement to acquired work-chatting service Slack for $US27.7 billion ($37.6 billion). The merger will see Slack be “deeply integrated into every Salesforce Cloud”, with the Slack interface set to be adopted as the new interface for Salesforce Customer 360. “This is a match made in heaven,” said Salesforce chair and […]
Study: Wine Now Aussies’ Favourite Tipple, As We’re Downing 100 Million Alcoholic Bevvies A Week
Here's the latest stats into Australia's drinking habits. B&T staff apparently receiving "high achieving" status.
Verizon Media Sets Out ‘Advertising For Good’ Agenda At 2021 Showcase
Verizon Media has doubled down on efforts to build up the media and marketing industry, as it sets out its 2021 plans across its editorial and technology platforms. Verizon Media is driving the ‘Advertising for Good’ agenda through all aspects of the business, from its independent Yahoo editorial mastheads, market-leading buy and sell-side trading platforms, […]
New Campaign Urges Aussie Ad Creatives To Get Real About Gender Equality Messages
Hot on the heels of its latest work with Respect Victoria to prevent violence against women, Behaviour change specialist agency, The Shannon Company (TSC), has taken aim at the role advertising plays in gender inequality. TSC communications and digital director, Lily Tidy, said the team collaborated with Women’s Health Victoria to develop the ‘Shequal’ brand […]
Psembi Kinstan Joins McCann Melbourne As Executive Creative Director
Highly-awarded Psembi Kinstan joins McCann Melbourne. Thought better of bringing his medals & certificates on first day.
MediaSmiths Appoints Jack Geraghty As Senior Account Planner
Independent media agency MediaSmiths today announced the appointment of another Senior Account Planner to its team as the independent agency continues to grow. Jack Geraghty joins MediaSmiths from Mediacom in Brisbane where he was Media Executive. Geraghty also has digital experience, working as a social media and content coordinator for Space Digital and a content […]
DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]
Nine Announces First Hires For Powered Enterprise
Nine has announced the appointment of Nicki Kenyon and Michele O’Neill as the first leadership hires for its newly launched Powered Enterprise division. Kenyon has held executive leadership roles in global corporations and start-ups in Australia and Asia Pacific, most recently as General Manager of Marketing for leading industry travel body Visit Victoria and prior […]
Tom Pitney Promoted To Strategy Director At Junkee Studio
Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]
SMI Data: Footy Grand Finals See Ad Spends Soar For October, As COVID Fears Subside
Finally, it's some good news relating to ad spends! Sadly, it's still all bad news when it comes to China hating on us.
Norwegian Cruise Line Revives Queen’s ‘I Want To Break Free’ In New Global Campaign
Norwegian Cruise Line has launched its new global brand campaign, “Break Free,” encouraging travellers to look beyond the confines of 2020 and towards a future when they can reconnect with the people and places they have missed most. Encouraging travellers to revive their destination dreams and make them holiday realities, the campaign which is a […]
Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]
PepsiCo ANZ Appoints New CMO For Snacks & Beverages
PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]
Aussie Music Stars Front New Digital Campaign For Destination NSW
A bunch of well-known Aussie musicians have been called upon to feature in a new digital marketing campaign by Destination NSW geared at convincing Australian travellers to take a road trip in the state. Informed by audience insights captured through consumer travel websites Sydney.com and VisitNSW.com, the ‘Road Trips’ campaign uses the top searched items, […]
Why DDB Sydney Is Supporting Advertising Equality Initiative ‘ShEqual’
In this guest post, DDB Sydney MD Priya Patel (pictured) discusses why DDB is supporting the launch fo shEqual, an advertising equality initiative from Women’s Health Victoria… shEqual, which launched last week, encourages advertisers and agencies to seriously consider the work we produce and how, collectively, we can move away from tired stereotypes and sexualised […]
Minister Asks ABC Chair To Explain Public Interest Of ‘Inside The Canberra Bubble’ Four Corners Episode
Thought the kerfuffle over Liberal MPs bonking their staff had gone away? The gasoline is only now hitting the match.
Popular With The Brits But A Flop With Locals, Foster’s Vies For Australian Comeback
Australia's most hated beer, Foster's, set for a comeback. Well, apart from XXXX Summer and Heineken Zero that is.
Seven Seeks Internal Emails As Contract Spat With Cricket Australia Escalates
The only winners of these contractual spats are only ever the lawyers. And possibly the lawyers' local BMW dealership.
Subaru Celebrates The Road Less Travelled In New Creative Campaign
Subaru urges Aussies to take a road trip in new campaign. Although car sickness & haemorrhoids sufferers are exempt.
MG Motor Australia Calls On Country To Take A Test Drive To Make A Difference This December
The British marque's now Chinese owned & made. Although probably doesn't want that mentioned given the current climate.
