Australian and New Zealand local lifestyle guide The Urban List has poached a second News Corp employee in as many weeks, appointing Tamara Pannett (pictured above) to lead its sales team.
In a 12-year career in the advertising industry, Pannett has held roles as group sales manager and national sales operations manager at News Corp, and as Victorian sales director at Kidspot.
Pannett’s appointment follows comes after former News Corp marketer Damien Rossi joined The Urban List last week in the newly-created role of general manager.
Susannah George, founder and CEO of The Urban List, said: “With the addition of Tamara to our executive team, along with Damien Rossi as GM last week, we are setting up for long-term growth – really investing in the team and the products our customers need to succeed.
“Having built the trust of the largest Millennial audience of any local lifestyle guide, we’re now focused on bolstering our offerings – both on and offline – providing industry-leading, collaborative solutions for brands seeking aspiration, access and action.”
Commenting on her new role, Pannet said: “I couldn’t be more excited to join The Urban List, particularly at such a transformative time in the Australian media industry.
“Having competed against The Urban List while at News, I’ve always been inspired by the company’s unique and exciting approach to digital content, and am thrilled to be charged with leading our commercial growth and expanding our suite of customer solutions.”