New Zealand Voted Australians’ Most Desirable Holiday Destination

New Zealand Voted Australians’ Most Desirable Holiday Destination
SHARE
THIS



New research by Roy Morgan Research has found that 10.6 per cent of Australians are planning an overseas holiday and 18 per cent of those have plans to head to New Zealand – making a trip ‘across the ditch’ our most desirable destination.

However, it wasn’t all good news for the Kiwis. Australians wanting to travel to the country had actually dropped from 19.5 per cent from 10 years ago.

The second most desirable travel spot for Aussies was the USA, with 17.8 per cent of people with travel plans intending on holidaying there. England came in at third with 13.6 per cent. However, 10 years ago the UK was Australians most desirable destination at 20.2 per cent.
how-os-destinations-changedJapan was another winner, with the proportion of intending holiday-goers planning to visit rising from 6.1 per cent to 9.1per cent. Indonesia has also seen its popularity more than double – thanks primarily to interest in Bali – and is now on the itinerary of 8.5 per cent of Aussies planning an overseas holiday (up from 4.0 per cent).

England and New Zealand aren’t the only international destinations that have lost ground over the past decade. Holiday intention to Thailand, France and Italy has also slipped, as the table above shows.

Commenting on the study, Roy Morgan’s industry communications director, Norman Morris, said: “While the proportion of Australians intending to take an overseas holiday has increased by more than 75 per cent over the last 10 years, intention has dropped off for several historically popular destinations. In fact, among the 10 countries featured here, only the US, Japan and Indonesia are more popular with Aussies planning a holiday than they were in 2006.

“At a continental level, Roy Morgan data shows that overall European holiday intention has slipped while Asian holiday intention has risen—but it’s certainly not as cut and dried as that. Some European countries (Switzerland, Austria, Greece and the Netherlands, for example) feature in the holiday plans of more Aussies now than they did 10 years ago. And some Asian countries have lost ground (Hong Kong and China, to name two).

“Although New Zealand figures in the itineraries of 18% of Australians planning an overseas holiday, topping the list for international travel destinations, it was more popular10 years ago. It should be noted, however, that holiday intention to New Zealand bottomed out over the 2012-2013 period (at 13.6%), and has since turned around,” he said.

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]