Myer & Clems Melbourne Unveil ‘Australia Lives Here’ Exhibition

Myer & Clems Melbourne Unveil ‘Australia Lives Here’ Exhibition
SHARE
THIS



Clemenger BBDO Melbourne hast helped Myer launch a new exhibition in Melbourne as the centerpiece of its ‘Australia Lives Here’ campaign, profiling 100 items sold by Myer between 1900 and 2000.

The items have been selected for the roles they have played in Australian lives and the many memories and stories that are associated with them.

Some examples include the Sony Walkman, the Ronson Escort strap-on hairdryer, a first-edition Prue Acton dress, and a classic 80s shell suit along with a pair of Reebok Pumps.

Thirty items on the exhibition list are missing, and Myer is calling on people who have these items to submit their story here. If you have one of the original items, you could be in with a chance to win its 2017 equivalent.

Over the weekend, Myer announced the first competition winner, 100-year-old Carmel Young, who recently moved into a nursing home. Her great-nephew, Anthony O’Toole, has hung onto her 1956 AWA TV, one of the first models of TV ever sold in Australia.

Remarkably, it’s still in perfect working order, and were it not for the analog signal being switched off a few years ago, you could still get a picture on it.

Young has many happy memories watching her TV set with her family, but also, tragically, one very sad one. Her husband Charlie was killed in an industrial accident in 1969 and she saw news of it on the TV before she was officially informed by the police at the time.

Michael Scott, executive general manager of brand, marketing and loyalty at Myer, said Young’s story perfectly demonstrates how Myer products are so much more than just things people buy.

“They play integral roles in peoples’ lives, and form part of the memories and moments that people cherish,” he said.

“Our Department of Stories’ brand positioning is built from that truth, and it’s great to see it come to life via this campaign.”

Myer has also released two additional campaign films (see below), and will release a series of social films in the coming weeks featuring competition winners and their stories.

 

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]