MercerBell Adds ASX To Client Roster

Electronic stok data board.

The Australian Securities Exchange (ASX) has appointed customer experience agency MercerBell as its full service agency.

Helen Harris
Posted by Helen Harris

Natalie Lockwood, ASX’s general manager of marketing said: “We searched long and hard for an agency partner who could marry strategic acumen with creative cut-through. We found MercerBell. We believe they will perfectly complement our multi-faceted offering.”

The Sydney-based integrated agency has been tasked with creating campaigns for a suite of ASX products and services involving UX and Web Design through to TVCs and press.

To launch the new partnership, MercerBell created a supercharged campaign for Equity Options, entitled ‘Investment Heroes in Disguise’. The 30-second animated TVC and integrated advertising campaign introduces super-heroes  to empower investors about genuine options: Condor, Butterfly and Split Strike.

MercerBell’s MD, Julie Dormand, says “ASX is one of the principal global players in the financial markets and we’re delighted to be working together. Already we’ve created some stand-out work, and the new Investment Heroes campaign is testament to the beginnings of a great partnership.”

ASX_Hero_Masks_Press_Image

Credits

Client: ASX

Natalie Lockwood – General Manager, Marketing, ASX

Kathrin Alexander – Marketing Communications Manager, ASX

Angie Easte – Digital Channel Marketing Manager, ASX

Creative Agency: MercerBell

David Bell – Executive Creative Director, MercerBell

Liz Kain – Senior Copywriter, MercerBell

Mike Nikotin – Senior Art Director, MercerBell

Roger Hayes – Group Account Director, MercerBell

Joanne Whitney – Senior Account Manager, MercerBell

Gene Stapleton – Studio Manager, MercerBell

Tori Taylor – Senior Production Manager, MercerBell

James Hinton – Senior Digital Producer, MercerBell

Scott Forrester – Head of UX and Digital Design, MercerBell

Juan Maciel – Digital Designer, MercerBell

Animation: Engine

Renee Cooper – Executive Producer, Engine

Mike Williamson – Design Director, Engine

Sound

Uncanny Valley Music and Recording Studio