MCN Announces Key Exec Appointments & Unveils New Brand

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure.

Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home).

MCN’s chief commercial and corporate development officer, Suzie Blinman, will refocus her role to chief customer and commercial officer to help create more shared value between channel partners and advertisers.

National digital sales director Nev Hasan has been appointed to director of MCN’s new advanced advertising team dedicated to help advertisers win in the attention economy.

Finally, longtime business leader Naomi Edney is director of the new centralised trading group established to provide a fast and efficient transactional sales service for all MCN assets.

All four roles are based in Sydney and will report directly to MCN chief executive Mark Frain.

The company has also unveiled its new brand, revealing a completely new people-centric visual identity and philosophy, which was driven by MCN’s new head of marketing and communications, Sarah Tucker.

MCNimage04

MCN has also promoted Lauren Winters to director of people and culture, and Sammy Lo has been appointed to director, technology, product and operations, heading up the converged tech and product teams across TV and digital.

Chief technology officer Angela Goodsir will be departing MCN at the end of the calendar year, as will Shae Bonney (national director for direct and independent agencies), Paul MacGregor (national director for multiply, marketing and client solutions) and Melina Augoustakis (Melbourne sales director).

Frain said: “MCN has always been known for pioneering technology platforms and generating powerful ideas.

“Our new organisational structure, led by these four exceptional media executives and the broader MCN executive team including Ben Sumpter running MCN Melbourne and Kevin Hearn in Brisbane, will ensure we continue to deliver premium advertising experiences.

“Nick, Suzie, Nev and Naomi’s passion and dedication has helped shape MCN into the leading business it is today and their expertise will help us re-shape the business to ensure improved efficiency and service to our advertisers and partners.

“I’m thrilled to have them as part of MCN’s key leadership team as we look to further disrupt the status quo and reset our business.”

MCN’s rebrand, steered by MCN’s new head of marketing and communications, Sarah Tucker, in partnership with creative agency JOY, sees the business redefine its behaviours, positioning and visual identity to express a new, people-centric philosophy.

“As we look to the future, we’ve made the decision to put people – whether that be our team, partners or clients – at the heart of MCN. We’ve kicked off our transformation with a customer-centric organisational model and I’m thrilled to now share the next stage of our evolution – a people-focused brand position.

“From the way we look, to the way we talk and service our clients, MCN will be focused on putting people at the centre – so much so, we’ve put the silhouette of a person in our new logo. We’re focused on doing things differently, and we look forward to taking our community along on the journey. Welcome to the new MCN.”




Latest News

EMG/Gravity Media Names New Managing Director
  • Media

EMG/Gravity Media Names New Managing Director

The recently merged EMG and Gravity Media has appointed Scott Kinlyside as managing director of its Australian operations. Kinlyside will oversee strategic leadership, and operational and financial management in Australia and is the latest senior hire following CFO Warwick Lynch, chief transformation and M&A officer Stéphane Vermersch, chief commercial and strategy officer Sean Seamer and […]

Opinion: Shark Tank’s Sabri Suby Slams Politician’s Jumping On TikTok Ban Bandwagon
  • Opinion

Opinion: Shark Tank’s Sabri Suby Slams Politician’s Jumping On TikTok Ban Bandwagon

In this opinion piece Sabri Suby, founder and head of growth at King Kong, shares his opinion on speculation that the Australian government could ban TikTok. I’m not surprised some Australian politicians are jumping on the bandwagon as the US currently considers banning TikTok. Liberal senator James Paterson has said that the platform is unsafe […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors
  • Marketing

Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors

Tennis legend, former World No. 1 and seven-time grand slam singles champion John McEnroe has joined forces with Forex (FX) and Contracts for Difference (CFD) broker Pepperstone. Lead image: Tamas Szabo, Pepperstone Group CEO and John McEnroe McEnroe joins Australian and current World No. 9 Alex de Minaur in Pepperstone’s stable of stars, with the […]

LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts
  • Advertising

LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts

LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities so advertisers can sponsor content from any member – not just employees – to enable brands to amplify a diverse range of influential, trusted, and expert voices and member posts on the platform. 73 per cent of decision-makers say that an organisation’s thought leadership […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]