Man Utd Tops List Of 50 Most Valuable Football Brands (No Aussies Anywhere To Be Seen)!

Man Utd Tops List Of 50 Most Valuable Football Brands (No Aussies Anywhere To Be Seen)!
B&T Magazine
By B&T Magazine



Global Brand consultant firm Brand Finance has announced its annual 50 most valuable football (or soccer) brands on the planet with Manchester United once again taking top spot.

Now in its tenth year and known as The Brand Finance Football 50 the list is, unsurprisingly, made up entirely of European teams. The Man Utd brand, in top spot, is said to be worth $US1.17 billion. Real Madrid moved up one spot to second with a brand value of $US1.148 billion.

Screen Shot 2016-08-24 at 10.22.40 am

Arguably this year’s biggest loser was French team AS Monaco who fell 16 spots to number 33 and whose YOY value plummeted 38 per cent.

To come up with its annual list, Brand Finance calculated the values of football club brands by estimating “what the owner would have to pay for the use of the brand if it were not already owned”. This involves calculating the strength of a brand, based on a club’s ability to drum up fan interest and then convert it into support and custom – brand investment, emotional connection and commercial performance, as translated into match day, broadcasting and commercial revenue. After all that, the net brand value is then arrived at.

The Brand Finance Football 50 for 2016 are (all results are in US dollars):

Screen Shot 2016-08-24 at 10.03.23 am

When it came to winners and losers from 2015, this year’s English Premier League winner’s Leicester FC has seen its value soar by a staggering 132 per cent. It moved up 26 places to number 16 on this year’s list.

Screen Shot 2016-08-24 at 10.07.47 am

When it came to countries with the most valuable football brands, England and Wales had 48 per cent of the teams – proving, yet again, the power of the EPL. Spain was next (19 per cent), then Germany (16 per cent) and France (eight per cent).

And good news for Nike, its sponsorship of european teams was said to be worth $US28 billion. Arch rival adidas was next with a brand value of $US7.1 billion and Puma a distant third on $US1.8 billion. You can read the full Brand Finance Football 50 2016 here.




Please login with linkedin to comment

Advertising Standards Bureau australian drama swans

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]