Man Utd Tops List Of 50 Most Valuable Football Brands (No Aussies Anywhere To Be Seen)!

Man Utd Tops List Of 50 Most Valuable Football Brands (No Aussies Anywhere To Be Seen)!
SHARE
THIS



Global Brand consultant firm Brand Finance has announced its annual 50 most valuable football (or soccer) brands on the planet with Manchester United once again taking top spot.

Now in its tenth year and known as The Brand Finance Football 50 the list is, unsurprisingly, made up entirely of European teams. The Man Utd brand, in top spot, is said to be worth $US1.17 billion. Real Madrid moved up one spot to second with a brand value of $US1.148 billion.

Screen Shot 2016-08-24 at 10.22.40 am

Arguably this year’s biggest loser was French team AS Monaco who fell 16 spots to number 33 and whose YOY value plummeted 38 per cent.

To come up with its annual list, Brand Finance calculated the values of football club brands by estimating “what the owner would have to pay for the use of the brand if it were not already owned”. This involves calculating the strength of a brand, based on a club’s ability to drum up fan interest and then convert it into support and custom – brand investment, emotional connection and commercial performance, as translated into match day, broadcasting and commercial revenue. After all that, the net brand value is then arrived at.

The Brand Finance Football 50 for 2016 are (all results are in US dollars):

Screen Shot 2016-08-24 at 10.03.23 am

When it came to winners and losers from 2015, this year’s English Premier League winner’s Leicester FC has seen its value soar by a staggering 132 per cent. It moved up 26 places to number 16 on this year’s list.

Screen Shot 2016-08-24 at 10.07.47 am

When it came to countries with the most valuable football brands, England and Wales had 48 per cent of the teams – proving, yet again, the power of the EPL. Spain was next (19 per cent), then Germany (16 per cent) and France (eight per cent).

And good news for Nike, its sponsorship of european teams was said to be worth $US28 billion. Arch rival adidas was next with a brand value of $US7.1 billion and Puma a distant third on $US1.8 billion. You can read the full Brand Finance Football 50 2016 here.

Latest News

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]