Lote Tuqiri’s Marketing Agency HooZu Launches Video Production Unit

Lote Tuqiri’s Marketing Agency HooZu Launches Video Production Unit
SHARE
THIS


What best describes you?

Sydney-based influencer marketing agency HooZu, co-founded by former NRL and rugby union star Lote Tuquiri, has announced the launch of its own video production unit to meet the growing demand for video content in social media campaigns.

Since the soft launch of HooZu Productions earlier this year, it has developed 14 pieces of video content for clients.

The most recent campaign for the premiere of King Arthur: Legends of the Sword saw the team shoot a one-minute video of 12 AFL and NRL legends that HooZu engaged with to attend the Sydney and Melbourne screenings, which was then shared across their Instagram, Facebook and Twitter channels.

Mark Graham, head of content ad HooZu, said the new offering is a natural progression of the agency’s business model.

“Helping brands formulate compelling creative for social that resonates with the target audience is one of the key things that separates us from competitors,” he said.

“Adding video production to our suite of services means we can apply our social media expertise to the production of video content, giving us more control over the end-to-end creative process.

“Consumers engage with advertising differently with the rise of social media and brand advocacy. You now need to ensure branding is integrated into great story telling. The job of branded content is to be inadvertently on message, yet still entertaining enough to be shared amongst your target audience.

“When you crack the right content balance, utilising influencers to star in and also distribute and amplify the video content drives much more brand awareness, engagement and views.”

Since launching, the start-up has paid out more than half a million dollars to its growing stable of influencers, and big brands such as Village Roadshow, Woolworths, Billabong, 7-Eleven, EA Games, Australian Rugby Union and Jacob’s Creek have been lining up to use its services.

HooZu’s approach is powered by data, using a mix of social media metrics, influencer audience analytics and target market insights when creating targeted influencer campaigns.

This helps HooZu discover and assess the most relevant influencer personalities for each campaign – including influencers who are already talking about the brand – and finding them from the whole of the social web, rather than a single database.

HooZu is was co-founded by former former NRL and rugby union star Lote Tuquiri (pictured above, centre), who saw the influence his teammates were getting through their individual social media channels.

He was on a bus with his teammates in his last year of playing professionally, and when all the boys compared their social media followings, he realised that they collectively had an audience reach that was comparative to any domestic TV network.

He discussed this with his serial entrepreneur friend Nathan Ruff (pictured above, left), the pair first meeting at their children’s day care centre.

Ruff then brought on board Justin Golledge (pictured above, right), who applied his experience in digital media planning and buying to redefine how influencer marketing campaigns should be created, implemented and reported on.

“The beauty of our approach is that we don’t put the onus solely on influencers,” Golledge said.

“Yes, they are very important, but so is the quality and relevancy of their followers.

“We then specialise in doing all the hard work that goes on behind the scenes when implementing influencer campaigns.”

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]