Kmart Finds New Way To Steal Customers With OOH Media Concept

Kmart Finds New Way To Steal Customers With OOH Media Concept

Kmart is steering customers away from competitors and getting in their face in a brand new way, with the help of an OOH Media concept created by Ad-Roller.

The newly launched technology allows advertisers to create campaigns on escalator hand rails in over 130 shopping centres around the country, and was created to reach a greater audience and encourage customers to visit the Kmart store.

Kmart local marketing specialist, Michael Garlick said Kmart is an advocate for being innovative and finding creative ways to better connect with customers.

“Very few retailers have adopted this new innovation so we’re excited to take part and communicate in new ways,” Garlick said.

Armin Kuhestani, director of ad-roller said being able to put adverting right under the hands of potential consumers walking through shopping centres is a very powerful way to target them.

“Customers in shopping centres are on the hunt for different shopping opportunities and getting their attention when they are making purchasing decisions is a great conversion tool. We are very pleased to see Kmart, a household name in for Australian shoppers, understanding the potential impact of the Ad-Roller handrails.

“The interest has been growing in this new medium and we hope to see it take its place in the Australian OOH media landscape as a powerful way to connect with your customers,” he said.




Please login with linkedin to comment

dog-friendly policy Dylan Harrison outdoor

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]