Jury Heads Announced For APAC Effie Awards 2017

Jury Heads Announced For APAC Effie Awards 2017
SHARE
THIS



The Asia Pacific Effie Awards has named Ashish Bhasin and Jean-Paul Burgefirst as the first two heads of jury for this year’s event.

Bhasin is the chairman and CEO of Dentsu Aegis Network South Asia, as well as being the chairman of Posterscope and MKTG for the Asia-Pacific region. He is also a member of Dentsu Aegis Network’s executive board for the Asia-Pacific region.

Having spent 29 years working in the region’s advertising and media industries, Bhasin has built the Dentsu Aegis Network in India from a 50-member team to a 3,000-member powerhouse.

Prior to that, Bhasin set up and led several of Lintas India’s (IPG) businesses, and also held the global roles of executive vice president and Asia’s regional director for integrated marketing at Lowe Worldwide.

Ashish Bhasin

Pictured: Ashish Bhasin

Bhasin said he was “very pleased” to accept the invitation to be a head of jury for the awards.

“It gives me a great opportunity to see some of the best work around the region, across markets, as well as to interact with some of the best minds in our business,” he said.

“I look forward to APAC Effie 2017 being a grand success.”

BBDO Asia chairman and CEO Jean-Paul Burge has also been named as a head of jury at the awards.

Burge began his career at JWT London in 1998 and joined BBDO in 2004. In 2007, he was appointed managing director of BBDO and Proximity Singapore, and was subsequently promoted to CEO in October 2008 and then to president for Southeast Asia in 2010.

Over the past 17 years, Burge has worked in London, Bangkok, Amsterdam, Hong Kong and Singapore.

Jean-Paul Burge

Pictured: Jean-Paul Burge

Commenting on his appointment, Burge said he was delighted to head a jury at this year’s APAC Effie Awards and contribute to an agenda that demands effective work from agencies.

“There is no part of our business that is going unchanged, more touch points, more data, less money and more scrutiny on all that can be scrutinised,” he said.

“What does however continue to separate success from failure is effectiveness. Creative work that is not effective is not creative, and as we say at BBDO, in the absence of great work, nothing else matters.”

Now in its fourth year, The APAC Effie Awards recognises the most effective marketing communications in the region.

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]