Jules Lund Interviews Marketing Leaders For Facebook’s New Ad Campaign Via WiTH Collective

Jules Lund Interviews Marketing Leaders For Facebook’s New Ad Campaign Via WiTH Collective

Facebook Australia has interviewed nine local marketing industry leaders as part of a new advertising campaign called ‘face-2-face’.

Aussie media personality Jules Lund interviewed the nine marketing industry leaders, where they reflected on the year that was and provided a critical look forward at 2018.

The marketers interviewed for the ‘face-2-face’ campaign were:

  • Jo Boundy, chief marketing officer (CMO) of Qantas Loyalty
  • Brent Smart, CMO of IAG
  • Adam Ballesty, marketing and innovation director at Diageo
  • Lisa Ronson, CMO of Tourism Australia
  • Tobi Pearce, CEO of SWEAT
  • Phil O’Connor, head of performance Media at Koala
  • Lisa Messenger, founder and editor-in-chief of the Collective Hub
  • Alex Tomic, co-founder and director of HiSmile
  • Simon Cahill, head of digital and business development at Warner Music Australia


Three overarching topics emerged from the discussion were:

  • a focus on the necessary skills required to be a modern-day marketer;
  • the importance of the customer being the centre of all business decisions; and
  • the rise of video and how it is impacting creative – in particular, discussions around short-form and long-form video.

Facebook Australia worked with creative agency WiTH Collective and media agency gyro to deliver the campaign.

 




Please login with linkedin to comment

face-2-face Facebook Jules Lund WiTH Collective

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]