As marketers, there’s nothing like a good global sporting event to bring your customers together, but how do you know which demographic is best to target for your product?
Well, thanks to The Trade Desk, we now have a rundown of what fans of the Summer Olympic Games look like, depending on which country they come from, and what sport they’re most into.
For example, Aussie fans are apparently students, job-seekers and techies, and are interested in beer, clubbing and compact cars. Fans of the swimming are typically also boat-lovers, steak fans and parents of young children. Who knew?
Check out this fun infographic to see where your product intersects with key target markets: