Icon Agency Wins Three Gold Standard Awards In Hong Kong

Icon Agency Wins Three Gold Standard Awards In Hong Kong
SHARE
THIS



An innovative multi-channel communications campaign for NSW Farmers has won three Gold Standard Awards in Hong Kong overnight – a record for the prestigious awards program.

The ‘Get the Whole Picture’ #Farmers4LandReform campaign created by Melbourne-based Icon Agency, won Gold Standard Awards for Digital Communications, Corporate Communications and Government Relations.

Beating over 300 entries from some of Asia’s largest PR networks, Icon was recognised for its integrated approach and use of social and digital media to transform PR outcomes.

Rod Clausen and Ed Bechervaise, Icon’s joint creative directors, said, “At the heart of the campaign is a transformation message to inspire change and new behaviour. It’s part of a creative philosophy we apply to everything we do – challenging perceptions, breaking conventions and opening people’s minds to possibility.

“It’s an integrated approach that’s not only proven itself in market, it’s attracting clients who are looking to the future and want to be ready for what’s coming.”

Managing director Joanne Painter added, “To win three Gold Standard Awards was nothing short of amazing. And then to hear that we shared in three Victorian Marketing Awards for our work with ME was incredible.

“Awards are not about the agency. They are about the relationship and trust that agencies build with clients – and the license great clients give us to do exceptional work. In NSW Farmers and ME Bank we are lucky to have found clients who want to share their journey with us.

“As an agency we believe passionately in working integrated and executing multi-channel. What these awards show is that we’re helping to define international best practice for our clients and our industry.”

The latest wins cap a big year for Icon, which won a back-to-back PRIA Golden Target Award last month for its ‘I Love Leftovers’ campaign, for Sustainability Victoria’s Love Food, Hate Waste program. The Agency has also secured a string of account wins in recent months across digital, creative and PR including Maurice Blackburn, Australian School of Management, VicRoads, WorkSafe and many others.

Please login with linkedin to comment

icon agency

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]