Hisense Australia has announced that its parent company has become the official TV sponsor of the 2018 FIFA World Cup in Russia.
As an official FIFA World Cup sponsor, Hisense will engage in a number of global marketing and advertising activities for the upcoming FIFA Confederations Cup 2017 and in the lead-up to the World Cup in Russia.
In addition to offering its technical expertise and products throughout the event, Hisense will engage in a joint research and development initiative with FIFA to further push the boundaries of display technology.
Hisense Australia’s head of marketing, Andre Iannuzzi, said: “The FIFA World Cup brings together the highest levels of competition and prestige in global football, making it the perfect sports event for us to be a part of.
“Millions of Australians tune in to the FIFA World Cup every four years, and for them to see Hisense as a key part of all that excitement is such a great opportunity for our brand, both here in Australia and across the globe.”