How The Hell Do You Decipher Social Media Analytics Anyway?

How The Hell Do You Decipher Social Media Analytics Anyway?

This story was originally published by

Chris Marentis, the CEO of Surefire Social helps us understand all the analytical gobbledegook.

B&T Magazine by B&T Magazine



Translating social media analytics to ROI is not always clear-cut. (As we all know…)

National and local social media marketing experts know that there are numerous ways social media marketing can contribute to a percentage of overall returns. Often, calculating the importance of social influence is more complex than tracking where unique site visitors originate from.

Different Ways to Drive Returns on Social Media

Different local social media marketing strategies can enhance overall business plans. It is important to recognize how social media enhances different aspects of any given business. Social media analytics help optimize marketing campaigns. Before tracking how to improve existing social media marketing campaigns, there are a few social media truisms business owners and marketers need to know about.

Target Different Audiences on Different Platforms

Analyze what platform (or platforms) will be most effective. Almost no business has enough resources to target all major social media platforms. Instead of targeting the general public, look for platforms that already attract a core demographic. For example, Facebook is a consumer-based platform that is well-known for attracting slightly older females, whereas Google+ is better known for attracting tech-savvy males who are slightly younger.

Look for Influence and Value

A great social media hangout might not necessarily translate to increased sales. However, it is important to calculate other value that a buzzing online community can contribute. Customers can contribute to brand development and product development on social media sites, and insight should go beyond simple statistics.

For more tips, click here. 




Please login with linkedin to comment

Charlie Hebdo FuelBand The Smith Family

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]