Helga’s Bringing Its Bread To The People In New Marketing Campaign

Helga’s Bringing Its Bread To The People In New Marketing Campaign
SHARE
THIS



Helga’s is giving you the chance to show how much you care for someone special by sending them a limited edition Helga’s sandwich to help you ‘Say it with Sandwiches’. For just $6, you can choose from one of five different gourmet sandwiches to be delivered to the door of a friend or loved one in Sydney or Melbourne by a stylish Helga’s scooter accompanied by a hand written note from you – much like ordering a bunch of flowers!

Featuring sandwich recipes created by TV food personality Justine Schofield, only a limited number of gourmet Helga’s sandwiches are being made each day. And each day a different sandwich is on offer – so it is first in best dressed!

With all proceeds being donated to Foodbank, Helga’s ‘Say it with Sandwiches’ deliveries will take place in Sydney’s CBD over lunch-time from Monday 15 August until Friday 19 August. Last orders will be taken on the morning of Thursday 18 August, unless the sandwiches are sold out earlier.

After that it will be Melbourne’s turn for #HelgasSandwiches. Melbourne CBD orders are being taken now through to 1 September (unless sold out earlier) with deliveries being made over lunch-time between Monday 29 August until Friday 2 September.

Proving that sharing is caring, each $6 sandwich ordered through Helga’s ‘Say it with Sandwiches’ will allow Foodbank to provide over 10 meals to people in need. In addition to the ‘Say it with Sandwiches’ campaign,

Helga’s is also a key supporter of Foodbank’s Food Fight campaign and will provide 10,000 meals or more as a result of their combined promotion initiatives.

Here’s the menu:

• MONDAY 15 August (Sydney) and 29 August (Melbourne)
Thanks a grain: Salami, ricotta, eggplant and semi sundried tomatoes with Helga’s Mixed Grain

• TUESDAY 16 August (Sydney) and 30 August (Melbourne)
Have a whole meal on me: Roast pumpkin, onion jam and provolone sandwich with Helga’s Traditional Wholemeal

• WEDNESDAY 17 August (Sydney) and 31 August (Melbourne)
Gift wrapped for you: Smoked salmon, horseradish cream, radish and rocket with Helga’s Mixed Grain Wraps

• THURSDAY 18 August (Sydney) and 1 September (Melbourne)
Let me rye you lunch: Miso pulled pork, miso mayo and crunchy cabbage salad sambo with Helga’s Light Rye (pictured in above lead image)

• FRIDAY 19 August (Sydney) and 2 September (Melbourne)
For your great white appetite: Chicken schnitzel with Helga’s Traditional White

And for those outside of the Sydney or Melbourne CBD, Helga’s has created a virtual sandwich maker, so you can still send your mates a virtual sandwich, with 50 cents donated to Foodbank for each of the first 1000 virtual sandwiches.

How does it work?

1. Visit helgassandwiches.com to place your order or make a virtual sandwich

2. You can send one sandwich per delivery day to anyone based in and around the Sydney or Melbourne CBD (virtual sandwiches are limitless)

a. Sydney deliveries will take place from 15 to 19 August
b. Melbourne deliveries will run from 29 August to 2 September

3. Enter your message of care to accompany your sandwich delivery

4. Orders will close midday the day before your chosen delivery date and there’s only 100 sandwiches available each day so make sure you get in quick!

5. All deliveries will be made between 10am and 2pm

“For me the most enjoyable part of cooking is making my friends and family happy, so I loved the idea that people could share a tasty Helga’s sandwich with a special someone while raising money for a great cause,” Schofield said.

“We wanted to inspire people to ‘Say it with Sandwiches’ in a different way every day so we’ve named the sandwiches to reflect this. My favourite is Thursday’s ‘Let me rye you lunch’ – a winning combo of pulled pork, miso mayo and crunchy cabbage salad, which goes perfectly with Helga’s Light Rye bread.”

Foodbank CEO Brianna Casey welcomes the initiative saying, “We’re hugely grateful for the donations that Helga’s ‘Say it with Sandwiches’ will achieve. With a goal to help provide over 10,000 meals for people that are doing it tough, this is the perfect occasion for people to show how much they care for those close to them, whilst also supporting a much bigger cause.”

Helga’s is joining Foodbank in the fight to end hunger in Australia. In Woolworths stores across Australia, for every loaf of specially marked Helga’s sold in August, Helga’s will donate two slices of bread to Foodbank to help Aussies in need.

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]