HCF has unveiled its new partnership with the National Breast Cancer Foundation, that will see significant funds going to breast cancer research over the next three years, along with community initiatives to help raise awareness and funds, such as the Mother’s Day Classic.
HCF launches the NBCF partnership with ‘Walk with us’ at Mother’s Day Classic – a social initiative to get Australians active and walking together to raise funds for breast cancer research – one of the most commonly diagnosed cancers among women in Australia.
44 Australian women are expected to be diagnosed with breast cancer every day in 2016, and 1 in 8 women will develop the disease in their lifetime. The NBCF aims to achieve zero deaths by 2030, through research into the detection, prevention and management of breast cancer.
HCF Walk With Us is led by AFL legend Jude Bolton and his wife Lynette and kicks off with the creation of a series of health tips and stats, as well as a formal invitation to Australians to get active for a good cause.
With this initiative HCF wants to encourage Australians to participate in the Mother’s Day Classic and, for every person registered, HCF will donate $100 to breast cancer research on their behalf.
HCF will also include a digital #WalkWithUs initiative by donating $10 for every post or picture of any person being active that mentions the campaign hashtag until May 31.
The series #WalkWithUs with Jude and Lynette Bolton will be posted on HCF social media, amplified with paid media, social engagement and earned media. The videos will include health tips, stretching tips and breast cancer stats in Australia.
Commenting on the partnership, Shaun Larkin, managing director, HCF said, “At HCF, we want to partner with organisations that share our vision for creating a healthy future for all Australians.
“Whether it is providing opportunities for an active lifestyle, community initiatives that support health, or innovations and education programs, we want to play an active role in driving change. The partnership is a testament to this vision and we want to work together to have no breast cancer deaths by 2030.”
National Breast Cancer Foundation CEO Sarah Hosking added, “It is through targeted and robust research that we can improve the way breast cancer is managed and treated.
“Without the support of organisations like HCF, who are committed to helping fund vital research, we would be unable to reach our goal of zero deaths by 2030. Just like us, HCF is not-for-profit, so there is great alignment between the two organisations.
“They understand the importance of health and support our belief in the power of research.”
HCF will be rolling out other initiatives later in the year with NBCF, and over the next three years, under the NBCF sponsorship including leveraging Breast Cancer Awareness Month in October.
* PR Agency: WE Buchan
* Media: Match Media
* Creative: Holiday and End of Work.