Haystac Sydney has bolstered its digital credentials by winning work for Etsy on its 2013 Christmas campaign.
Haystac will support the popular marketplace for buying and selling unique goods with the launch of Etsy's first ever pop-up store in Sydney, which will open in the lead up to Christmas.
The agency will also help drive product placement and executive and seller profiling for the brand.
Haystac, which can already count Google, MYOB, eHarmony and Expedia among its clients, said it was praised for its knowledge in the digital space.
Jason Chuck, country manager, Etsy Australia, said: "Haystac’s reputation precedes them. They have done great work in the digital space and, having worked with them before in a role at eHarmony, I have been consistently impressed with their strong strategy and implementation of campaigns that really make a difference to a business’ bottom line."