GroupM Gets Serious About Mobile Marketing With New Appointment

GroupM Gets Serious About Mobile Marketing With New Appointment

GroupM has appointed Venessa Hunt to the newly created position of GroupM head of mobile, with the Aussie investment powerhouse ramping up its expertise in the mobile marketing arena.

B&T Magazine
Posted by B&T Magazine

Hunt joins GroupM as of 15 February from her current post as head of mobile strategy & advertising at Yahoo!7. She previously headed the Australian and New Zealand launch of Appsnack, Exponential’s mobile division, and was co-chair of mobile industry group AIMIA in 2015.

“Mobility now plays a critical role in an advertiser’s communications strategy. Therefore it is incumbent upon us to be ahead of the curve in this space for our clients, which I why I am so thrilled for Venessa to be joining GroupM,” GroupM chief digital officer John Miskelly said.

“She is without doubt one of leading thinkers on mobility within APAC and having her on board will help solidify and strengthen our expertise in this area. The addition of Venessa to the team builds upon our market leading digital position across our agencies, Xaxis, GroupM Connect and Plista.”

On her appointment, Hunt added, “GroupM is in a very unique position to fundamentally challenge our industry on the opportunities for mobile advertising. I look forward to working with the teams and their clients to make a positive change and meaningful impact for brands, the agencies and the industry as a whole.”

Latest News

Producer Behind 60 Minutes Saga Sacked As Investigation Finds “Inexcusable Errors”
  • Media

Producer Behind 60 Minutes Saga Sacked As Investigation Finds “Inexcusable Errors”

Stephen Rice, the producer behind the botched 60 Minutes saga that saw a mother, four Nine employees and members of a child recovery agency jailed, has exited the network, effective immediately. Other members of the staff involved have received formal warnings. The news comes after Nine launched a full investigation into what went wrong with […]

by B&T Magazine

B&T Magazine
Creative Shopper Agency JPD Wins Levi’s
  • Marketing

Creative Shopper Agency JPD Wins Levi’s

Creative Creative shopper agency JPD has been appointed as the below the line agency for iconic jeans brand, Levi’s. The partnership kicks off with Levi’s new menswear branding campaign planned for February 2017. JPD will develop the full BTL strategy with a particular focus on the path-to- purchase. JPD brings a philosophy of working from […]

McGrath Foundation Shines A Light On Breast Cancer At Vivid Sydney
  • Media

McGrath Foundation Shines A Light On Breast Cancer At Vivid Sydney

The McGrath Foundation has unveiled an innovative light installation at Vivid Sydney, designed to create a shining message of support for those touched by breast cancer. This unique projection, called the McGrath Foundation Mosaic is featured on the AMP ‘Sydney Cove’ Building for the entirety of Vivid Sydney, the world’s largest festival of light, music and ideas.

Oneflare Launches Facebook Messenger Bot
  • Media

Oneflare Launches Facebook Messenger Bot

Australians in need of expert help can now get access to over 80,000 local providers via Facebook Messenger thanks to the launch of Oneflare’s industry first Facebook Messenger bot.