Google Sacks Employee Who Wrote Anti-Diversity Manifesto

Google Sacks Employee Who Wrote Anti-Diversity Manifesto
SHARE
THIS



Google has reportedly sacked a senior software engineer for authoring a 10-page document condemning the company’s diversity efforts and claiming men are biologically more predisposed to working in the tech industry than women.

The news service Bloombergs has outed the now unemployed former employee as James Damore.

Damore’s rant (which you can read in full here) appeared over the weekend and was titled “Google’s Ideological Echo Chamber”. In it the writer argued that there are fundamental differences between men and women, hence, why, in his opinion, men seem to excel at tech careers where women struggle.

“I’m simply stating that the distribution of preferences and abilities of men and women differ in part due to biological causes and that these differences may explain why we don’t see equal representation of women in tech and leadership,” Damore wrote.

He also wrote that Google’s focus on diversity (a “left bias”) tends to alienate conservatives, which he believes is bad for business as conservatives tend to be more conscientious, a trait that is required for “much of the drudgery and maintenance work characteristic of a mature company”. He added that those with more right or conservative viewpoints at Google had to “stay in the closet” to avoid open hostility.

Damore believed that women were less interested in coding careers because they preferred jobs involving “people and aesthetics”, and that the low number of women in “high stress jobs” is down to them having more “neuroticism”. He added: “We need to stop assuming that gender gaps imply sexism.”

The mounting backlash prompted Google CEO Sundar Pichai to send a company-wide email titled, “Our words matter.” The email, the existence of which was reported earlier today by Recode, stated that Damore had violated the company’s code of conduct. “The line by advancing harmful gender stereotypes in our workplace,” Pichai wrote. “To suggest a group of our colleagues have traits that make them less biologically suited to that work is offensive and not OK.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]