Google Ranked Best Brand In Australia For 2016

Google Ranked Best Brand In Australia For 2016

Internet giant Google has claimed top spot in the YouGov BrandIndex Best Brand rankings for 2016.

B&T Magazine
Posted by B&T Magazine

The annual rankings are based on YouGov BrandIndex’s ‘Buzz’ score, which asks respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Google took out the number one ranking with a Buzz score of 26.1, with its video-sharing subsidiary YouTube coming in second with a 25.4 Buzz score.

Third was supermarket behemoth Aldi with a Buzz score of 24.5, followed by local hardware chain Bunnings, which posted a Buzz score of 22.0, and Toyota, which recorded a 21.3 Buzz score.

PayPal (21.2), Netflix (20.9), Coles (20.5), Facebook (20.5) and Kmart (19.7) rounded out the top 10 brands in the rankings.

See below for an industry breakdown of the rankings:

AUTOMOTIVE

Rank Brand 2016 Score
1 Toyota 21.3
2 Mazda 13.5
3 Mercedes-Benz 10.3
4 BMW 10.2
5 Holden 9.6

DINING QSR/CASUAL

Rank Brand 2016 Score
1 Subway 19.2
2 Hungry Jack’s 9.7
3 Boost Juice 9.3
4 Bakers Delight 9.2
5 Domino’s Pizza 8.3

ELECTRIC/ CONSUMER ELECTRONICS

Rank Brand 2016 Score
1 Apple 19.6
2 Dyson 14.7
3 Samsung 14.0
4 Sony 12.5
5 Microsoft 12.1

FINANCIAL SERVICES: BANKING AND PAYMENT

Rank Brand 2016 Score
1 PayPal 21.2
2 Visa 9.3
3 Mastercard 7.2
4 ING Direct 6.7
5 ANZ 4.4

FINANCIAL SERVICES: INSURANCE

Rank Brand 2016 Score
1 AAMI 5.5
2 NRMA 5.2
3 Youi 4.8
4 Allianz 4.6
5 Budget Direct 2.3

INTERNET

Rank Brand 2016 Score
1 Google 26.1
2 YouTube 25.4
3 Facebook 20.5
4 Gumtree 16.3
5 Skype 12.4


MOBILE DEVICES

Rank Brand 2016 Score
1 Apple 11.9
2 Apple iPhone 11.3
3 Apple iPad 8.3
4 Samsung 8.1
5 Samsung Tablet 4.5

RETAIL

Rank Brand 2016 Score
1 Aldi 24.5
2 Bunnings 22.0
3 Coles 20.5
4 Kmart 19.7
5 JB Hi-Fi 17.8

TELECOMS/ PAY TV

Rank Brand 2016 Score
1 Netflix 20.9
2 Foxtel 8.9
3 iTunes 7.7
4 Optus 7.5
5 Stan 5.5

TRAVEL: AIRLINES

Rank Brand 2016 Score
1 Qantas 19.7
2 Emirates 12.4
3 Virgin Australia 12.0
4 Singapore Airlines 9.0
5 Air New Zealand 8.3

TRAVEL: BOOKING

Rank Brand 2016 Score
1 trivago 12.7
2 tripadvisor 12.3
3 Flight Centre 10.6
4 Booking.com 10.4
5 Airbnb 5.9

TRAVEL: HOTELS

Rank Brand 2016 Score
1 Novotel 3.4
2 Hilton 3.4
3 Hyatt 2.8
4 Mercure 2.5
5 Marriot 2.5