CUB Drops ‘Pride Yak’ Just In Time For Mardi Gras

CUB Drops ‘Pride Yak’ Just In Time For Mardi Gras
SHARE
THIS



Carlton & United Breweries (CUB) has announced the launch of Pride Yak Carnival Ale for the Sydney Gay and Lesbian Mardi Gras.

This Mardi Gras, CUB is encouraging Australians to roam free with pride; celebrating a world of differences with Carnival Ale available for an extremely limited time before, during and the week after the Sydney Mardi Gras.

The Yak Ales have always treated the brand as a family, with each beer having its own distinct unique personality, from mellow Lazy Yak to the tropical Wild Yak.

The upcoming Pride Yak Carnival Ale for the Sydney Gay and Lesbian Mardi Gras was created to further demonstrate and celebrate individuality whilst showing support.

Pride Yak Carnival Ale

Pride Yak is a light fun, easygoing ale with a low IBU and fresh taste, and will be available at the following bars in Sydney:

  • The Colombian, Darlinghust
  • The Gaslight Inn, Darlinghust
  • Burdekin Hotel, Darlinghust
  • The Flinders Hotel, Darlinghust
  • The Bank Hotel, Newtown

The creative concept was the brainchild of Sydney-based brand design consultancy WhatCameNext, which has worked with the Yak Ales brand since inception.

 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?