Coca-Cola Latest Campaign Is Getting Trolled Hard On Tumblr

Coca-Cola Latest Campaign Is Getting Trolled Hard On Tumblr
SHARE
THIS



Coca-Cola’s #GIFTheFeeling campaign is the latest social media stunt to have the absolute piss taken out of it by Tumblr users.

Last week, the brand dumped its seven-year slogan “Open Happiness,” for the more product-centric “Taste the Feeling”. Coca-Cola’s chief marketing officer, Marcos de Quinto said the change “puts the focus back on the product.”

A super fresh social media campaign has been rolled out with Coke releasing a GIF maker which provided fans a series of templates and invited them to overlay “a feeling” on top of the GIF. Tumblr users have quickly jumped on the opportunity to make some hectic ‘taglines’ of their own:

benghazi

tumblr_o1l2up2o6u1rrkrgko1_400tumblr_o19r5h9syf1qzsch9o8_400c2 c4 c6

 

phones

 

Coca-Cola has responded to the GIF trolls, telling Digiday: “Our intention is to invite people to share their feelings in fun and uplifting ways as they discover our new ‘Taste the Feeling’ campaign. While the vast majority have used ‘GIF The Feeling’ in positive ways, it’s unfortunate to see that some people have chosen to use our campaign to do just the opposite.”

Please login with linkedin to comment

aana reset Sirens

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]